Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. And BP gave about 10 seconds of each ad to the small business owner they featured in the commercials to promote their brands. That was cool. BP has not gone that route yet. Change is hard.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

FEBRUARY 24, 2011

For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting.

Small Business 41

Small Business Statistics Survey Study 41