The Realtime Report
OCTOBER 26, 2012
The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth.
The Realtime Report
JULY 13, 2012
Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Posterous: 3.9 million members. via SF Gate. Why has the focus changed from accumulating fans and “likes” to creating brand awareness?
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The Realtime Report
AUGUST 7, 2012
A breakdown of earnings: revenue from Hiring Solutions products was up 107% compared to Q2 2011, representing 53% of total revenue in the quarter (vs. revenue from Marketing Solutions products rose 64% compared to the second quarter of 2011, representing 28% of total revenue in the quarter ( down from 32% in Q2 2011).
The Realtime Report
JULY 9, 2012
in 2011), but the population is so huge that even a low penetration leads to a high number of smartphone users: 148.3 To look at total numbers of mobile social media users, eMarketer applied their 2011 numbers on smartphone penetration to Google’s research, concluding that approximately 97.9 million smartphone users.
The Realtime Report
NOVEMBER 29, 2012
Twitter has changed its guidance over the years, moving downstream into the mobile and desktop client markets, and changing the terms around API access, all of which have impacted a variety of third-party developers who had built business models based on Twitter’s initial assertions that it was in favor of an open ecosystem.
The Realtime Report
AUGUST 28, 2012
Customers that purchased on Play.com via a Facebook referral spent 30% more than the average customer, reports Marketing Week. And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans. over 357,000 Facebook fans. over 47,000 Twitter followers. over 357,000 Facebook fans.
The Realtime Report
DECEMBER 3, 2012
million people newly infected with AIDS in 2011, according to UNAIDS ( AdAge ). Kevin Harshaw, marketing director of personal care at Reckitt Benckiser, said “This year, we have decided to use our global market presence to create an initiative that will get the world talking and sharing.” per tweet, like or share.
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