Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2011, they placed $250 million worth of ads in paid media. In 2012, that number increased to more than $1.2

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Keeping Gov 2.0 Fresh

Social Media Strategery

I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. It’s January 1, 2011 – in an ideal world, where is GovFresh? By January 2011, I hope government and citizens realize there’s a place for them to engage on a new way of working together, and I hope GovFresh plays a big role in that.

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