Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Canadian Media Consumption Trends.

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Getting behind United Way Ottawa

Sherrilynne Starkie

I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . Related posts: Schmoozefest 2011: United Way Ottawa. United Way Ottawa 2011. United Way Ottawa really does make change happen. Related articles.

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Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. They generate income for each website visitor. — SS.

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

Top Twitter trends for 2011. Marketing Social Media banner ads Marketing and Advertising native advertising' Related posts: Instagram or Vine? Are professional communicators normal? Related articles. Infographics: 10 Things You Didn’t Know about Online Contests. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained.

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Study shows social media drives sales

Sherrilynne Starkie

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. By analysing their unique collector data, researchers were able to show that these participants increased their purchases from program partners by 15-30 per cent over non-participants.

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Social Capital Ottawa

Sherrilynne Starkie

If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. related posts: Schmoozfest 2011 United Way Ottawa. Successful social media marketing to Moms. This one-day conference is “must attend” for social media enthusiasts and newbies alike.

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Wikipedia rules the waves

Sherrilynne Starkie

Related posts: Content marketing is king. Top Twitter trends for 2011. This infographic highlights how Wikipedia has revolutionized research and how it has become a reliable fountain of knowledge. Via: Open-Site.org. Women in social media. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.

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