Jeff Esposito
JUNE 28, 2011
This year’s edition includes some great stats including: 93 % of marketers use social media for business. I love the Socialnomics videos from Erik Qualman. If Facebook were a country, it would be the third largest country. China does not allow access to Twitter, Facebook, YouTube of Google.
Jeff Esposito
JANUARY 21, 2014
Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. But how has it evolved?
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Jeff Esposito
JANUARY 21, 2014
Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. But how has it evolved?
Jeff Esposito
JUNE 27, 2011
In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).
Jeff Esposito
JANUARY 10, 2011
It is my first read of 2011 and one that anyone serious about building content should check out. This is a video book review of CC Chapman and Ann Handley’s Content Rules. It even has a section of things you can steal, legally. What’s better than that?
Jeff Esposito
SEPTEMBER 4, 2012
Despite the mild success in 2011 , I wanted to go back to the drawing board and tweak the scoring system a bit. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points.
Jeff Esposito
APRIL 4, 2011
Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. While this is a hot buzz word for 2011, one has to wonder if the two platforms, packaged together are what a company needs. So what does this mean? What say you? Image – Bobby Mikul.
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