Direct Marketing Observations

NOVEMBER 24, 2010

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners. What’s wrong with social media?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

FEBRUARY 1, 2011

It’s 2011 and brands are going all in when it comes to social. Brands who put the Twitter and Facebook icons on their site or on their marketing collateral with nothing to really show for it, is not very smart. For example, @Disney has over 140,000 followers and yet has only tweeted 210 times. Social without a purpose is a waste.

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

DECEMBER 14, 2010

Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands. Most marketers and companies assume correctly that making the TOS’s and EULA’s so ridiculously convoluted, that we as consumers will just get tired of reading and will click the agree button. Privacy be damned. or Foursquare ?Are

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. In 2015 we can measure so much more in social than we did back in 2011. This is probably the biggest difference.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MAY 10, 2011

However, if companies were all about their employees, why would 84%% of all employees in the workforce be looking for a job right in 2011? For some organizations they will stress how important the employee is and then do nothing about it-call it lip service, while others actually put their money where their mouth is.

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. In 2011, it would appear that my three experiences have come full circle. I’d like to think that we’ve all had “enchanted&# moments in this space. I have had at least two, maybe three. That was pretty cool.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

NOVEMBER 23, 2010

Tags: social media mobile predictions 2011 Search.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

DECEMBER 3, 2010

Gaming the System: How Marketers Rig the Social Media Machine. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing. 26) This is another I want to try and use more in 2011 Tinypay.me. The Old Spice Voicemail Generator.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

SEPTEMBER 8, 2011

Here are the 50 best websites of 2011 according to Time Magazine. Check it out. 6) Olivier Blanchard, has carved out a niche in and around social media ROI, but read his 5 basic rules of calculating the value of a Facebook ‘fan’. 7) Here is the gold. Want to know what social media can tell us about American Society?

Community building 202

Community building ROI Cost Analytics 202

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms.

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Back channel Social Media Class Education 228