Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? 11/9/2011 – Sprout Social excitedly announces it newest platform upgrades, a major overhaul, to its users with this email outlining the latest changes. 11/9/2011 (12 hours later): Oops. What’s it all about? All this chatter about humanizing and engagement?

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

OCTOBER 21, 2011

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. But 2012 will see some changes in this area and as a marketer, its none too soon. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too?

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information. taracoomans Posted March 29, 2011 at 11:48 PM Dig in, Dania! Let your talented employees be your bloggers – ask for volunteers to start.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 14, 2013

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. So go forth, my marketing compadres. And this difficult. We’re all storytellers.

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

MARCH 1, 2011

Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. Kalin Dudley Posted March 18, 2011 at 7:10 PM Interesting, I will take a look and see if my issue was similar.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

JULY 2, 2012

To the mix we add Kred , which launched in September 2011. I could give my Mom a +K for astronomy, but since I don’t know much about astronomy, is that really relevant? Street Kred? It really hasn’t caught on the way Klout did, but maybe that’s because we’re all still so busy knocking Klout.

Klout 177

Klout Comparison Influencer Airlines 177

Akamai Marketing

NOVEMBER 26, 2012

More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers. Because in social media, your company is all those things to the audience.

Social Media 170

Social Media Policies Review Hotels 170