Convince & Convert

JULY 11, 2011

It was a logical next step to create a social media strategy that turned these fans into SunButter advocates. when you’re measuring loyalty and advocacy, positive and neutral mentions are what matter. , when you’re measuring loyalty and advocacy, positive and neutral mentions are what matter. Success Metrics. Interactions.

Social Media 139

Social Media Delicious Metrics Loyalty 139

Small Business Mavericks

FEBRUARY 20, 2013

In 2011, according to this study , companies were excited about LinkedIn and YouTube. In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. Also, it is more important to devise a social media strategy geared toward reaching your target audience than to strive for a vague and general social media presence.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Kikolani

APRIL 7, 2011

Exploring loyalty in the blogosphere – are bloggers transient with their loyalty, or does it depend on the community? Tweet late , email early and don’t forget Saturdays – how to develop a well-timed social media strategy. Are Twitter chats part of your social media strategy ?

Mashup 134

Mashup Resources Adsense Loyalty 134

Sprout Social

NOVEMBER 19, 2018

Retailers know it’s never too early to start planning holiday social media campaigns, and recent years’ trends only further support those strategies. Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce. A look back at holiday 2017.

Retail 109

Retail Sentiment Project Instagram 109

Techipedia: Tamar Weinberg

MARCH 27, 2012

Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. Lisa Kalner Williams is the founder of Sierra Tierra Marketing , a social media marketing company that provides social analysis, strategy, and instruction to businesses and non-profit organizations.

Social Media 186

Social Media Real Estate Survey Eventful 186

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

ROI 138

ROI Social Media Social CRM Survey 138

Diva Marketing Blog

DECEMBER 25, 2010

No, it's not a new social media customer service strategy. If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or. Adding a relationship focused social media strategy to your master marketing plan can be a powerful initiative which demonstrates that you place your customers' needs above a one-off sale.

Social Media 72

Social Media Brands Film Foursquare 72

Diva Marketing Blog

DECEMBER 25, 2011

No, it's not a new social media customer service strategy. If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or. Adding a relationship focused social media strategy to your master marketing plan can be a powerful initiative which demonstrates that you place your customers' needs above a one-off sale.

Social Media 72

Social Media Film Foursquare Flickr 72

Writtent Blog

APRIL 30, 2013

Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. If your content marketing strategy consists of rewriting your competitor’s articles, it won’t offer much benefit. You Won’t Improve Loyalty. What is Shallow Content?

Reputation 87

Reputation Meme Case Study Engineering 87

Proactive Report

OCTOBER 30, 2011

Social Media Governance 2011 ) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. Acting on Intelligence from Social Media, 2011). And then we come to respond: 70 percent of companies ignore people who post comments and complaints about them on Twitter. No big surprise there!).

Social Media 95

Social Media Retail Airlines Social Graph 95

Pixlee

DECEMBER 31, 2018

Chewy hit the ECommerce scene in 2011 as a pet food & medicine retailer. As one of the premier online pet brand retailers, their customer relations strategies are making huge waves to disrupt online shopping and customer loyalty!

Brands 40

Brands Retail Apparel Fashion 40

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Want to take your social media strategy to the next level?

Examples 228

Examples Communities Brands Forums 228

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. Organizing Your Social Media Strategy by CompuKol Connection. What to do? Gotta love this post for the title alone.

Social Media 257

Social Media Trendrr SM2 Alterian 257

The Realtime Report

FEBRUARY 16, 2020

It’s not even the direct use of the tried and tested strategies. Do you want to apply it to your strategy? In 2011, Citizen Watch grew?its Purposeful marketing campaigns are more effective in building relations and increasing brand loyalty. Championing a social cause is one of the most creative marketing strategies.

Marketing 125

Marketing Meme Loyalty Reputation 125

Hootsuite

JANUARY 18, 2024

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Source: KakaoTalk The Line Messaging app launched in Japan in 2011 after a devastating earthquake and tsunami. So what is an everything app exactly, and how can your business use these apps to your advantage?

HootSuite 78

HootSuite Banking Microblogging Loyalty 78

Dave Fleet

SEPTEMBER 28, 2012

This is complete anathema to those who argue that traditional marketing in its various forms is “dead” Last year I was sceptical about Forrester’s 2011 report given that the data was taken from the clients of a single marketing agency – and frankly most of my concerns remain around methodology and report scope.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

The Way of the Web

AUGUST 9, 2010

In Demand’s case, it currently has deals with Google which are set to end in 2011. Essentially they’re creating content to respond to popular search queries to arbitrage advertising revenue (sold direct or via networks such as Google’s Adsense). The shakey foundations of content farms: Search – Traffic comes from responding to search queries.

Content 28

Content Adwords Adsense Advertising 28

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. It launched June 2011 in response to the T?hoku Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What is the Line app?

Brands 119

Brands HootSuite Yahoo Survey 119

Rebekah Radice

APRIL 11, 2016

And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. The NBA is a perfect example of a brand that’s nailed the Twitter strategy.

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

JANUARY 24, 2014

I could write most of an entire book about this topic, and actually touched on it a lot in The NOW Revolution , my 2011 book with Amber Naslund that is more relevant than ever. Tweets that are directed at the show’s Twitter handles per se are believed to be more direct expressions of loyalty and support than non-directed mentions.

Engagement 163

Engagement Syndication Facebook Metrics 163

Convince & Convert

FEBRUARY 14, 2012

She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Another 2011 study, this time by Hubspot , focused solely on companies concerned with inbound marketing and painted a different picture. But Blogging Actually Works.

Hitwise 130

Hitwise Tumblr Foursquare Hubspot 130

Webbiquity SMM

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network.

Social Media 229

Social Media Hubspot B2B Marketing 229

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

This connection equips small CPGs to collect data with a web form, share a video about their commitment to quality, provide recipes, register a loyalty code, or even survey their customers. Don’t slap a QR code on something just for the curb appeal or giveaway a coupon without some semblance of a strategy.

Small Business 206

Small Business Compete Mobile Tools 206

Mindjumpers

OCTOBER 16, 2012

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. In 2011, despite the good intentions, 77.6% 66% of Businesses Say Social is Integral to Their Overall Business Strategy [Infographic]. Most companies have already realised this. Out of the 45.2%

How To 231

How To Loyalty Research Social Media 231

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Janet Fouts

DECEMBER 14, 2010

When crafting a strategy for nonprofits, don’t assume the folks who ‘like’ you in Facebook are also going to follow you on Twitter or take the same type of actions. My word for 2011 is endeavor. Perhaps it’s the diversity of how people use it. Denise Wakeman. Chuck Hester. Ari Herzog. Chrystal Bougon.

Social Media 146

Social Media ROI Syndication System 146

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. e-Strategy Trends ). e-Strategy Trends ). 67% of the Inc 500 use Facebook, a decline of 7 percentage points from 2011. 500 companies blogs – but that is up from 2011.

Statistics 214

Statistics Social Media B2B SEO 214

Sprout Social

OCTOBER 1, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. It might seem scary to potentially offend those who disagree, but the loyalty it encourages in those who do is worth the risk. “We

Communities 111

Communities UGC Class How To 111

Hootsuite

SEPTEMBER 30, 2019

Weixin was first released as a messaging app in 2011 by parent company Tencent. Read on for app stats, WeChat marketing strategies, and more. 6 strategies for WeChat marketing. Here are six WeChat marketing strategies and several brand examples. Build loyalty with a Mini Program app. So, how does WeChat work?

Vimeo 111

Vimeo How To Marketing Template 111

Twist Image

JULY 18, 2014

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer. Paul wrote a super-interesting book titled, The Marketing Agency Blueprint , back in 2011. " The book was published on July 15th, 2014. Now, he''s back with this one.

Startup 107

Startup Publishing Instagram Organization 107

Devumi

SEPTEMBER 12, 2014

Another youth trend of note is that between 2011 and 2014 Facebook lost 3 million users in the ‘youth’ category. This makes for better relationship building opportunities, and more chances to build real brand loyalty. The people who are suppose to be growing up to be your new customers are leaving. appeared first on Devumi Blog.

Twitter 79

Twitter Brands Facebook Comparison 79

Mindjumpers

JUNE 28, 2012

Therefore, a global leader in loyalty management, Aimia , has recently published a study analysing and categorising the different types of social media users on the web. Similar Posts: Global Social Media Adoption In 2011 [White Paper]. As seen below, the report is also turned into an infographic. Become an EdgeRank Ninja.

Social Media 274

Social Media Influencer Report Groups 274

Hootsuite

MARCH 31, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Learn more : 40 Twitter Tools You Can Use in Your Marketing Strategy. —L—. Engagement.

List 145

List Social Media HootSuite URL 145

Waxing UnLyrical

NOVEMBER 15, 2011

It didn’t take long for Gary Hart to drop out of the Democratic race once busted for adultery in 1976, so it shouldn’t take this long for Cain to feel the effects of a sexual harassment scandal in 2011. Cain’s resilience is likely based on yet another basic PR understanding: brand loyalty.

Case Study 217

Case Study Study Comparison Reputation 217

Convince & Convert

MAY 11, 2016

Cumulative data from Statista shows that worldwide social commerce revenue has grown from $5 billion in 2011 to a whopping $30 billion in 2015. Facebook may be great for long-term relationship building and customer loyalty, but Twitter is almost exactly the opposite. Thankfully, it’s not all bad news.

Buy 60

Buy Banking Eventful Price 60