Waxing UnLyrical

MARCH 19, 2013

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. How Socially Responsible Communications Maintain Your Community Cool is a post from: Waxing UnLyrical.

Communities 239

Communities Case Study Patterns Study 239

Diva Marketing Blog

DECEMBER 25, 2011

No, it's not a new social media customer service strategy. If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or. However, with social media, when we pull off the pretty red bows, we find that the impact reaches far beyond marketing, customer service or sales. It's not all about the brand.

Social Media 72

Social Media Film Foursquare Flickr 72

Diva Marketing Blog

DECEMBER 25, 2010

No, it's not a new social media customer service strategy. If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or. However, with social media, when we pull off the pretty red bows, we find that the impact reaches far beyond marketing, customer service or sales. It's not all about the brand.

Social Media 72

Social Media Brands Film Foursquare 72

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. percent from 2012 and almost triple the amount spent in 2011. Forge meaningful social relationships. Social media has forever changed the way we use the Internet and consume information. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Ignite Social Media

DECEMBER 8, 2017

Read on for our top five must-haves for planning social content in 2018. Much like a building cannot stand without a foundation, a social strategy cannot exist without goals. Ask yourself what your company’s end goal is when it comes to social strategy. Wondering which social platform is right for your brand? With over 1.71

Content 99

Content UGC Instagram Social Media 99

Small Business Mavericks

FEBRUARY 20, 2013

In 2011, according to this study , companies were excited about LinkedIn and YouTube. In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. Blogging was seen in light of the SEO and content marketing benefit and is not replaceable by social media. What happened? As an outgrowth of No. This is a telling study.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? 2012 The Year of 3D Printing?

Klout 33

Klout Embedding Loyalty Vimeo 33

Twist Image

JANUARY 29, 2011

So, what do CMOs really want out of Social Media (and do they think it's going to save them)? report titled, CMOs On Social Marketing Plans For 2011. When you add the word "marketing" to "social media" its about business. The majority of CMOs know and understand that Social Media is not just a fad.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Kikolani

APRIL 7, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. How to easily find guest posting opportunities – from what you read to searching on social media. Social Media / Social Networking.

Mashup 134

Mashup Resources Adsense Loyalty 134

SocialFish

DECEMBER 3, 2010

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Unless you love this stuff like I do, in which case go for it… The Art of Social. Social Media Automation – How Much Is Too Much?

Postrank 168

Postrank Curation Foursquare Case Study 168

Twist Image

JANUARY 3, 2012

More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. loyalty program. media pundit.

GPS 106

GPS Microsoft Apple Loyalty 106

Webbiquity SMM

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well.

Strategy 226

Strategy Content Marketing BuzzStream 226

Twist Image

OCTOBER 25, 2011

The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. "It goes beyond the brand and loyalty. brand loyalty.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Sprout Social analyzed more than 2.9 A look back at holiday 2017. Gearing up for projected growth in 2018.

Retail 109

Retail Sentiment Project Instagram 109

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Writtent Blog

APRIL 30, 2013

Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. There are exceptions to this rule, and search engines also take social signals (social media shares), and site authority into account. You Won’t Improve Loyalty.

Reputation 87

Reputation Meme Case Study Engineering 87

Twist Image

APRIL 29, 2011

One of the reasons I still enjoy the conversation and debate about the efficacy of Social Media marketing is that the majority of brands that struggle with ROI are comparing it to traditional push advertising instead of treating it as an opportunity to have real interactions between real people. social media. publishing.

Retail 110

Retail Apple ROI Advertising 110

Pixlee

DECEMBER 31, 2018

Chewy hit the ECommerce scene in 2011 as a pet food & medicine retailer. As one of the premier online pet brand retailers, their customer relations strategies are making huge waves to disrupt online shopping and customer loyalty! What Hershey can teach others about successful brand awareness extends far beyond the world of candy.

Brands 40

Brands Retail Apparel Fashion 40

Diva Marketing Blog

JANUARY 21, 2011

For today's Friday Fun, let's take a look as some slightly different, slightly off the wall marketing, customer loyalty ( sort of.maybe.we'll see ) campaigns and an in your face ad site. . The 2011 spin that Sorel created includes a virtual scavenger hunt through augment reality. Since life is too serious these days. Cha Cha Cha.

Airlines 68

Airlines Marketing Film Loyalty 68

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 228

Examples Communities Brands Forums 228

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

Class 211

Class Comments Eventful Conversation 211

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Rebekah Radice

APRIL 11, 2016

If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? What’s their social media engagement and conversational style? Here’s everything you need to know about the top 7 social networks.

Sites 114

Sites Social Media How To LinkedIn 114

Hootsuite

JANUARY 18, 2024

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Source: KakaoTalk The Line Messaging app launched in Japan in 2011 after a devastating earthquake and tsunami. Save time managing your social media presence with Hootsuite.

HootSuite 78

HootSuite Banking Microblogging Loyalty 78

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. Social is media, not a medium. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Twist Image

MARCH 31, 2011

Social Media has some funny quirks. There is this strange social contract that individuals won't shill their wares. Social Media is about money (for some). Can you apply this stuff to Social Media? His latest book, Social BOOM!: My chapter is titled, Is Social Media Right For Every Business?

Social Media 108

Social Media Loyalty Buy Brands 108

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Line is a Japanese social media app. It launched June 2011 in response to the T?hoku Save time managing your social media presence with Hootsuite. What is the Line app?

Brands 119

Brands HootSuite Yahoo Survey 119

Convince & Convert

JANUARY 24, 2014

In an interview with me, David Beck , Univision’s Senior Vice President for Social Media said, “Once we discovered that the traffic spike was coming from a single post, it became ‘all right, let’s start pushing out variants of that post in some other channels, very quickly.’” Never Stop Adapting.

Engagement 163

Engagement Syndication Facebook Metrics 163

Mindjumpers

OCTOBER 16, 2012

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. What is therefore quite an interesting fact is the gap between the ideals and the actual initiatives of companies, when it comes to providing customer service through social media.

How To 231

How To Loyalty Research Social Media 231

Convince & Convert

FEBRUARY 14, 2012

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.

Hitwise 130

Hitwise Tumblr Foursquare Hubspot 130

Janet Fouts

DECEMBER 14, 2010

I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year? The most important thing I learned about social media this year is that it’s not important.

Social Media 146

Social Media ROI Syndication System 146

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. This simple tool allows them to deliver content to their consumers in real time, wherever they are.

Small Business 206

Small Business Compete Mobile Tools 206

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

DECEMBER 15, 2015

But more and more companies are embracing the opportunity that customer interactions – especially in social media – present. When you answer customers right away in social, in can blow their minds and win their hearts. . Customers are Passive-Aggressive in Social Media.

Social Media 60

Social Media Findability Software Research 60

Mindjumpers

JUNE 19, 2012

More than 4,500 timeline apps have launched since f8 in September 2011. For companies and brands the benefit of gamification is that it engages people in the kind of reward-seeking behaviour that can lead to increased brand loyalty and increased profits. Social Media Stats [Infographic]. So, what is gamification exactly?

Foursquare 267

Foursquare Badge Wikipedia Statistics 267