With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold.  With millions of people from all over the globe taking part in the conversation on LinkedIn, it [.]. B2B marketing B2C marketing Inbound marketing Social media marketing linkedin marketing online marketing social media marketingWhile not one of the most visible sites, it is definitely one of the most powerful.  MORE >>

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. MORE >>

Tweet We have recently been writing about how to make the best use of LinkedIn for your brand. So far, we have written about LinkedIn pages and Recruitment Solutions , which are the direct ways of marketing your brand. One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups. Groups on LinkedIn are the communities of like-minded people where they discuss their topics of interest. MORE >>

Are you using LinkedIn effectively? Here are four basic ways to increase your connections on LinkedIn. Watch the tutorial to give you some more LinkedIn tips!  LinkedinConnecting to more people isn’t the only name of the game but it’s a place to start. People You May Know. Click on Contacts, Add Connections and the fourth tab will be People You May Know.  And it’s a little creepy to find out that they know who you know. How do they do that? Advanced Search. Use the Advanced People Search to find people by keyword or by job title.  Join Groups. MORE >>

It is extremely important to maximize the use of your profile on LinkedIN. When you are first joining LinkedIN it is important to build your initial contact base. It is my opinion that recommendations are one of the more powerful tools within in LinkedIN. It is extremely hard to fake recommendations on LinkedIN. Check out this post on  writing better LinkedIN recommendations. Increase Your LinkedIN Profile development. The status updates on LinkedIN are underused but have been changing slowly with the integration of  Twitter into your LinkedIN profile. MORE >>