2011 iPad Smart Phone Trends 
Proactive Report
JANUARY 2, 2011
Figure out what word or phrases in the content of the release would resonate with current trends. Take this headline: Social Sharing–How to Get Your News Content Right in 2011 is only 57 characters long. When it is first tweeted it will look like this: Social Sharing – Getting News Content Right in 2011 [link] #PRTips.
Proactive Report
OCTOBER 25, 2011
According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. Apple released the first iPad in April of 2010 and sold 3 million within 80 days. Opportunities to act as a citizen journalist abound.
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