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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. Marketing Charts ). Marketing Charts ). ” ( Marketing Charts ). Convince & Convert ). eMarketer ).

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Top 10 Public Relations Blunders for 2012

Bill Hartzer

Komen for the Cure announced its decision to end its longtime partnership with Planned Parenthood, the nation’s leading breast cancer charity was widely criticized, particularly via social media, with many alleging that funding was cut due to pressure from anti-abortion groups and anti-abortion sentiment in the Komen executive ranks.

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