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Insurance, intellectual property, and more social media concerns

SocialFish

Insurance, intellectual property, and more social media concerns. Get a primer on three critical things that may need updating in your association: insurance coverages, terms of service, and electronic record keeping. We’re very pleased to announce our next SocialFish Think Tank webinar, presented by us SocialFish along with Leslie White , our awesome risk manager. This FREE webinar will take place on Wednesday June 29 at 2 pm ET. Being responsible for social media at your association means knowing how to protect your association from big trouble in the future. Check it out.

Betty White flogs insurance via YouTube | Sherrilynne Starkie

Sherrilynne Starkie

Top Twitter trends for 2011

Sherrilynne Starkie

Betty White flogs insurance via YouTube. This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Related posts: Women in social media. Social media boosts campaigns. VISIT MY FACEBOOK PAGE.

Seven Ways to Change the Perception of PR

Spin Sucks

The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Seven Ways to Change the Perception of PR originally appeared on Spin Sucks on August 2, 2011. Today’s guest post is written by Glenn Ferrell.

White House Creates Crowdsourcing Site

Spin Sucks

White House Creates Crowdsourcing Site originally appeared on Spin Sucks on September 7, 2011. And now “we the people&# have something else. This week, on Inside PR , Joe Thornley , Martin Waxman , and I talk about We the People , a new crowdsourcing site from the U.S. government. Yes, you read that correctly. A new crowdsourcing site from the U.S. government. What do you think?

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Back in June 2010 I wrote a post, Social Media, Liability and Insurance , offering a “quick and dirty” explanation of the social media insurance coverages needed by associations. However many associations don’t have media liability insurance. Media Exposures.

Five Social Media Trends To Watch in 2011

www.socialmediaexplorer.com

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? Niche Location 2010 may have been the year of location, but 2011 will be the year of Niche Location. Are you with me on these five social media trends for 2011 or am I completely off? 

Providing PR Counsel to Penn State

Spin Sucks

An insurance of sorts. I’m thinking Spin Sucks should do a moron award…with a badge and everything (maybe Erin Feldman will create one??). Last week we had Coghlan Consulting Group. This week we had Governor Brownback and Mayor Winder. Then I received an email last night of, what looks to be, another moronic move. It seems almost too easy. But what do you think? Too late, boys.

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GUEST POST: Vlog vs. Blog

Firebelly

My personality and passion just aren’t enough to get people excited about renter’s insurance I guess. Guest post by Mark Juleen , V.P. of Marketing, J.C. Hart Company. Video URL: [link] ]. Through these experiences and changes I’ve found success in some areas while others have been a bust. Regardless, my perspective has not changed. While Gary V.

Gaining Respect for Yourself and the PR Industry

Spin Sucks

percent of it going to technology and $0.10 of it going to employee perks and $0.05 of it going to insurance and $0.04 of it going to reinvesting in growth and $0.01 of it going to bonuses and raises? A few weeks ago, Doug Davidoff wrote an open letter to PR professionals , which speaks about the client’s view of our profession and how we’re stuck on tactics and not on results.

How a Tweet Bursted Into Crisis

Mindjumpers

Her insurance company, Länsförsäkringar, denied her compensation on the grounds that the insurance does not apply “when no reasonable grounds risked being hurt, for example by behaving provocative, engage in a brawl or initiate physical contact”. The insurance company received hard criticism of being discriminating homosexual people. Change of decision. Be prepared.

3 Tips for Creating a Great Resume

Idaconcpts

Mark currently blogs about online insurance quotes and ways to utilize a budget calculator. The resume introduces you to potential employers. It is the hook that grabs them in so that they choose to sit down in an interview just to learn more. carefully crafted resume can open doors that will help you land that job that you have always wanted. Here are 3 tips for creating a great resume. 1.

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Enterprise Social Media and Personal Branding

Webbiquity SMM

Insurance is typically provided by large companies, but sold by individual agents. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Not at all.

Plaxo 42

How To Set Up a Google+ Page

Idaconcpts

Insert the name of your company or brand and the website address,then select the correct category (insurance, health, real estate, etc.). In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. Setting up your page. The very first step is to create a Google+ Profile. Create our Google+ profile at  [link].

Choosing To Friend or Unfriend on Facebook

Kikolani

But if I don’t know you well, and you add me to a group that I would have no logical interest in (like recently one about insurance), then chances are I’m going to unfriend you AND leave your group as soon as I see notification you just added me to one. Or you may simply find that you have too many friends to deal with and want to start eliminating them, one by one. Social Medi

The Music Of Communications

Waxing UnLyrical

Just because you sell supplemental insurance, it doesn’t mean that you have to sell supplemental insurance. Guest post by Narciso Tovar. Music, beautiful music. Whenever I think of chamber music, I think of Haydn, Beethoven or Mozart – beautiful stuff, but something I *really* have to be in the mood for. It’s just not my vibe. Image: classicalmusicperiod.wikispaces.com , CC 3.0.

Rules of Engagement

SocialFish

Leslie White will be presenting our next Think Tank webinar, Ask the risk manager–insurance, intellectual property, and more social media concerns , on June 29 at 2 pm. As your association’s community and/or social media manager you spend a lot of time online bouncing between the association’s sites and its third party websites. Your Terms of Service. Your Challenge. Register.

Rumors on Upcoming iPhone 5 and iPad 3

Idaconcpts

iPad 2s and iPhone 4s are flying off shelves, but Apple is not going to leave all of 2011 to two single product releases. Most are beginning to believe that the release of the iPhone 5 and iPad 3 will be announced as soon as September 2011 and may be fully released by October or November of 2011. Upcoming Features. The iPad 3 is going to be a somewhat tougher sell for Apple.

This Too Shall Pass

Geoff Livingston

There is the insurance dodge ball game over tens of thousands of dollars in damages. “ This too shall pass ,&# is something my grandma used to say. It’s a reminder that when times are tough (or conversely, insanely good) that they are just temporary. Sometimes life deals us a terrible blow. Other times you realize that you have to cut your losses and move on. Again. Thank you.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. I am an actuary, entrepreneur, mother, and world citizen. left the corporate world to get out of insurance and to get my MBA, but my odd combination of actuarial skills and entrepreneurial leaning led me to the underserved and underpenetrated world of pet insurance.  . Rajesh Setty. As we in marketing well know.

20 Most Expensive Google AdWords Keywords [Infographic]

PWB Marketing Blog

As you’ll see in the infographic below, keywords related to insurance are the most expensive to buy, averaging $54.91 per click. Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Competition drives the price up.

Is Your Attempt at Inclusion an Insult?

Waxing UnLyrical

All people relate to one another on some level – who doesn’t want to remove stains easily, save time, look great, get free stuff, have expensive stuff, find cheap stuff, find quick fixes, get low car insurance, lower gas prices, have clean hair, save money, get a great job, increase ROI? Guest post by Katrina Esco. Other times, despite our best intentions, we really step in it. Katrina M.

Lessons Learned From the Traveling iPhone

Waxing UnLyrical

Get insurance. The first time I got the iPhone (less than two months ago!), I dilly-dallied on getting insurance (though I did have a warranty). And who’s not going to get insurance on their computer? (OK, if that’s you… I just lost you. You know how I told you I was out in Eugene, Ore., earlier this week ? It was a dramatic trip in more ways than one. Thing.

How to Quit Your Job, Move to Paradise, and Get Paid to Change the World

ProBlogger

Granted, I didn’t actually have to pay all that. I had private insurance, Medicaid, other government aid programs, but all that support comes at a price: they control you. This guest post is by Jon Morrow of Copyblogger. After all, that’s the dream, right? Forget the mansions and limousines and other trappings of Hollywood-style wealth. Right? My van. thought about my childhood.

How To Hire A Marketing Agency

Twist Image

once heard an insurance company ask their agency to figure out who is the best at selling insurance online and beat them. My only thought was, "why look at who sells insurance best online, when you can study Amazon - a company that is proven to be one of the best players in selling online. The process of hiring a Marketing agency feels old. and somewhat broken. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. It's safe. amazon.

7 Social Media Lessons From Phil Collins

Convince & Convert

This allows you to increase the number of touch points you have with customers and prospects, and provides insurance against a MySpace style flameout of your preferred venue. 2. Guest post by  Marjorie Clayman , resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career. There are seven, in fact, that came to my mind. Here they are. 1. That’s a given.

Defrost and Humanize

Geoff Livingston

Last week, Travelers Insurance was slow to respond to complaints filed about flood coverage. Maddie Grant, co-author of Humanize, is pictured second to the right. Or, “We can’t talk about the competition in a positive light. It’s a timely book as we enter the maturation phase of social media adoption. Brands still struggle mightily with the relational aspects of the media.

House Flooded (and the Fairfax County Cops Just Watched)

Geoff Livingston

This time we have much more robust flood insurance, thank goodness. Cameron Run jumped its banks in Alexandria, Virginia this evening. surge of water flooded the street immediately after filming this video. We escaped with water lapping at our tires. Fairfax County Emergency Government failed to clear the neighborhood or warn people to move their cars despite prior incidents with the Run.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of  individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). Anyway, on to the list! link].

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Risk Management and Open Community: More Similar than You Think

SocialFish

While reviewing others’ risk management programs is educational you need to tailor the policies, procedures, insurance policies and other risk management techniques to meet your needs. To decide what to write for my monthly SocialFish post, I used free association to relate risk management to social media. Many view it as the purview of a select group and not an issue involving everyone.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

Laura Bennett  - CEO and Co-Founder of Embrace Pet Insurance. I am an actuary, entrepreneur, mother, and world citizen. left the corporate world to get out of insurance and to get my MBA, but my odd combination of actuarial skills and entrepreneurial leaning led me to the underserved and underpenetrated world of pet insurance. It is truth. Harry Beckwith. In the old days.

Top SocialFish posts of 2010

SocialFish

Here’s to more great conversations to come in 2011! Social Media, Liability and Insurance. Just wanted to take this opportunity to thank everyone who reads, shares, comments on, tweets and otherwise supports our SocialFishing blog. Thank you to you for making this blog as amazing a resource as it is! Enjoy this little trip down memory lane! January. February. March. April.

Think Tank Webinar on Risk Next Wednesday

SocialFish

Register for Ask the risk manager–insurance, intellectual property, and more social media concerns , the FREE webinar with SocialFish blogger and risk manager extraordinaire, Leslie White next Wednesday, June 29 at 2 pm eastern. Leslie and Maddie just finished recording video for the first 20 minutes of the webinar, and then the second half will be a very interactive live chat segment. We’ll continue the conversation with Leslie, and you can ask her directly about social media risk questions that have come up at your association. Don’t miss it!

6 Ways to Show You Give a Damn in a Job Interview

Convince & Convert

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Is that where you are intending to focus your sales in 2011? Guest post by Elizabeth Sosnow , Managing Director of BlissPR , a New York City based public relations firm. He was an intelligent, well qualified senior candidate. And I knew we’d never offer him a job. Because it was very clear that he hadn’t done his homework on us. In short, he focused on selling himself. It’s not.

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5 Common Actions Competitors Take

Geoff Livingston

In an established market like car insurance where offerings are very similar from company to company, it is not uncommon to see advertising that directly positions a company against its competitors. Marketing extends beyond stakeholders and organizations. If a marketer does their job well, and the product, service or solution is met with a warm reception, invariably the competition responds.

The Time Has Come For The Marketing Hacker

Twist Image

The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better insuring that you didn't make a mistake in the measurement, and that the plank of wood is going to fit rather than discovering that you have to start all over again. "Measure twice, cut once." " It's a known practice in the carpentry and construction business. Mistakes are costly. It's not only the time it takes to redo all of the physical labor, there's also the expense of the materials and the waste on our environment. and constantly.

Think Tank Webinar on Risk Wednesday 6/29

SocialFish

Register for Ask the risk manager–insurance, intellectual property, and more social media concerns , the FREE webinar with SocialFish blogger and risk manager extraordinaire, Leslie White next Wednesday, June 29 at 2 pm eastern. Leslie and Maddie just finished recording video for the first 20 minutes of the webinar, and then the second half will be a very interactive live chat segment. We’ll continue the conversation with Leslie, and you can ask her directly about social media risk questions that have come up at your association. Don’t miss it!