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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost half of Canada’s population, 46 per cent, are on LinkedIn. LinkedIn is introducing more social features and is becoming more content friendly. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Adding other influencers will broaden this. This is changing.

Marketing 199
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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. How do I update my LinkedIn photo? Are you an influencer? Snapchat: September 16, 2011. LinkedIn is owned by Microsoft Corporation.

Questions 142
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What vertical networks mean for the future of social media

Sprout Social

Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. Since launching in 2011, Nextdoor has expanded its presence into more than 285,000 neighborhoods globally. it’s a new year.

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The Evolution of Social Media, and of Likeable

Likeable

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) By 2011, the agency was growing quickly, and winning awards for both client work and team culture. Facebook was about to launch the “Like” button for brands at the time, and an early employee, Jenna Lebel, suggested Likeable.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. User reviews and consumer content are the best ways to influence a purchase or seal a deal. It’s not the magic pill.

Trends 279
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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed. Influencer marketing and paid is another way to gain exposure. These stats set us up for our current social trends.