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Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. Kmart reported a 1.6 The end result?

Loyalty 96
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. But that’s not all.

Questions 104
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How to Measure Customer Engagement and Why It’s Important

Pixlee

If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. It’s about regular interactions, communication, and establishing an emotional connection that encourages long-term loyalty. It’s an integral part of any successful marketing strategy.

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TheWayoftheWeb Most Read Posts in 2011

The Way of the Web

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. How content curation may be a new buzzword for the media industry, but everyone else is already doing it with their writing, photos and videos.

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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Snapchat: Snapchat is the youngest of the bunch, both in its age as a platform (it was founded in 2011) and in its users, most of who are under the age of 24. When creating content, make sure you’re sharing content that’s relevant to your brand and industry, aligns with company values and showcases your brand’s purpose in the best light.

Content 99
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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Does your business regularly attend industry conferences or trade shows? Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. Industry-specific days of celebration are also great ways to acknowledge your online community. Offer Online Thanks for Offline Events.

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Fetching Friday – Resources Mashup & Chicago Lightning

Kikolani

Exploring loyalty in the blogosphere – are bloggers transient with their loyalty, or does it depend on the community? 2011 social media marketing industry report – the third annual report on everything you need to understand about using social media for marketing.

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