54 Pearls of Marketing Wisdom from HubSpot
MARCH 19, 2012
The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Sure, for some brands in fashion and publishing mobile access is more than 20% in 2011. Start solving problems.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? Jennifer Aaker. aaker. Ambal.
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. And I did. Blogging.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It will fundamentally change SEO.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Now, along with Tom Pick ( @TomPick ) and myself, we would like to introduce the recipients of the 2011 #Nifty50 Top Twitter Men Award.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Marketing Research Social Media Marketing b2b marketing statistics b2b trade magazines cost per lead Google vs. Facebook HubSpot mobile email QR codes smart phones The Marketing Data BoxContent aggregation ?). Email.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Mike is the CMO at HubSpot in Boston, a marketing software company. But, by no means, is this list complete. Adam L. Ranked No.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Retweets from relevant and highly influential Twitters, however, can have a significant impact on ranking. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. It has enabled revolutions in real life as well as in digital marketing. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S.
Best Quora Guides and Insights of 2011
FEBRUARY 2, 2012
According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). In any case, here are a few of the best Quora how-to guides and insights of 2011. Will it go the way of MySpace?
5 Educational and Inspiring Social Media Diagrams
FEBRUARY 22, 2011
Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring. Making an Integrated Marketing Communication Effort. Popular Posts From The Last Month.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
How to Be an Awesome Blog Commenter by HubSpot Blog. Top 10 Blog Directories 2011 by SEO Wizardry. Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Stuart W.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? ” The solution?
The Role of Social Media in Lead Generation [presentation]
AUGUST 5, 2011
Presentation by HubSpot : Similar Posts: Simple Tips to Generating More Business Leads Through Social Media. Social Media Tips analysis audience Facebook HubSpot lead generation Linkedin Presentation Slideshare statistics Twitter value creationTweet Recently, I wrote a blog post with some simple tips on how to generate leads using social media. Social media is one peace of the puzzle.
The Dirty Dozen Top 12 Social Media Mistakes to Avoid
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Failing to LISTEN.
How to Cut Through Social Media Hype with Simple Math
APRIL 11, 2011
Cartoon: HubSpot via Flickr, CC 2.0. Guest Posts How To Howie Goldfarb Social Media analyzing data compete facebook hubspot Marketing mobile Yelp If you read the news or popular blogs, you get a lot of numbers thrown at you. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Sounds way more impressive.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. What should they promote?
How Much Content Is Enough For Your Blog? [Study]
SEPTEMBER 28, 2011
found an interesting research by Hubspot which explains this in great detail. According to Hubspot, this happens after 52 posts. Social Media blog blogging frequency business blogging editorial calander guest bloggers Hubspot research quantity and quality of contentTweet Many businesses run a blog as a part of their social media strategy. What you should do. What do you do?
Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing
OCTOBER 14, 2011
Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsWeb analytics offers enormous possibilities for those able to take all out of it. For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. However, if you want to go a step further and know the efficiency, [.].
Trust Me: Why Trust is Crucial for Business Success, and How to Built It
MAY 31, 2011
According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust. Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase WalmartOther than having something of value to offer, trust is the most essential element for business success. That is amazing, and it is treasured.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflowSocial media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Frequency of alerts. Value.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted. What types of information are worth sharing, beyond blog posts? by Ask Aaron Lee.
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
JANUARY 3, 2012
The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. This post opened with Holger Schulze’s predictions for 2011, and fittingly closes with Lee Odden’s prognostication for 2012. This evolution has changed life for sales reps as well. B2B Marketing Trends, Tips and Strategies.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
Add to that, the University of Massachusetts Dartmouth released a study earlier this year that says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. magazine.
Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog
Techipedia: Tamar Weinberg
NOVEMBER 2, 2011
This is a guest post by Preston Ehrler. As a business owner, do I really have time to blog? I’m a business owner too, and I realize that we are already pressed to our limits for time. We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more. What, specifically, can we extrapolate?
12 Tweetable Statistics Prove B2B Social Media ROCKS
PWB Marketing Blog
SEPTEMBER 14, 2011
Thanks to Hubspot for the “ tweet this “ blog post inspiration. 1. FACT] B2B companies that blog more than 4x/week see the biggest increase in traffic and leads, according to @HubSpot ( Source ) TWEET THIS 4. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media.
Five Awesome B2B Social Media Statistics
PWB Marketing Blog
AUGUST 24, 2011
Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it.
Inbound Marketing versus Outbound Marketing: a Pointless Debate
JUNE 8, 2011
Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketingSince several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.].
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). HubSpot ).
Five FREE B2B Social Media White Papers
PWB Marketing Blog
NOVEMBER 8, 2011
We hope you enjoy them. 1. “ B2B Blogging Trends for 2011 ” by Aggregage. Good overview of B2B blogging trends, tips, and tricks. . 2. “ 15 B2B Marketing Facebook Success Stories ” by HubSpot. This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before.
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. And you would be surprised what I hear. Also more advanced techniques like Polls, Promotions and Contests.
What's your social currency?
APRIL 4, 2011
By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Hold on. Here’s the answer. What do you have to offer?
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
100+ SMB Blogging Ideas to Kick Start … 2011? As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, but it’s a big one. Today, I turn 30. started this “best posts idea five years ago and it’s grown huge. Enjoy! Social Media (and Beyond): Small Business.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal.
PR for Products vs. Services: Do They Work the Same?
SEPTEMBER 13, 2011
While Marcus talked a lot about using the Hubspot system to track your prospects, the same works for Google analytics, with a few additions, such as Clicky. The only issue I have with Hubspot is you have to use their content management system. originally appeared on Spin Sucks on September 13, 2011. As is typical of anything Marcus does, the webinar was really good.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats. And much more. Adam T.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Six Social Media Trends for 2011 by Harvard Business Review. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. 85% of Inc. Magazine.
The Science of Social Timing [infographic]
AUGUST 4, 2011
In this blog post, I will attempt to highlight the different social media timing preferences and how they impact different businesses by looking at Buddy Media’s report on effective wall posts published earlier this year together with a recent infographic by Dan Zarrella at HubSpot. Tweet We all post content on Facebook. Most effective time to post.
5 Easy Ways To Optimize Your Website For Mobile
AUGUST 5, 2011
Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. Apple iOS icons are a professional touch. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones. This doesn’t mean making a completely new version of the website built just for mobile. Click to enlarge.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Compendium , HubSpot ) to tools built into web content management system (CMS) platforms , but it’s tough to find an alternative that can compete with the flexibility, affordability, capability and search engine-friendliness of WordPress. 6. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Location. Author(s). Sassy? Helpful?