The Myth Of Reciprocity And The Social Life Of Brands
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SEPTEMBER 2, 2011
If there are individuals who want to connect to you, it makes perfect sense to follow them back and leverage this group to build your audience. The mindset in this instance is to think of your brand as a media entity. With nearly 200 comments (and growing) on his Blog post, it's an interesting mix of both opinions and emotions. chris brogan.
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