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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Post on Google Buzz. You can download the executive summary for free (or pay $400 for the full report ). Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Facebook. Share this on Mixx.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Google and Yahoo!-Bing percent in Q4 2011 to 26.1 percent for Bing.

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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

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Monday’s 5 Social Media Must-Reads

Firebelly

The State of Community Management in 2011. From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated. We’ll start with the basic/easy stuff and move up to more complicated things (Google Docs!

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Google Authorship and rel=author is no more

The Way of the Web

One of the main benefits of signing up for a Google+ profile as a writer, blogger and author has been the Google Authorship program, which began back in 2011 with the launch of Google’s own social network. And you continue to link your Google+ page with your website. Why was it ended?

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Friday's 5 Fun Social Media Finds

Firebelly

Bold & Digital Men of Social Media 2011 Calendar Seriously. A funny social media strategy generator. Click around a bit to figure this site out. Hunch Answer 20 quick questions to personalize your internet experience. But the money raised is apparently going to a good cause.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Marketing Charts ). eMarketer ).