Techipedia: Tamar Weinberg

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. Google claims the update “incorporates new signals.”

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Take a look at their 2011 video showing how Facebook integrates with the Spotify player. Amazon and Google both have animated web videos that explain their individual “clouds”. They can help directly generate traffic by getting indexed in search engines such as Google and YouTube. They can help create a memorable brand identity.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Does Google PageRank Really Matter? : New Edition of the Ranking Factors for 2011 is Now Live !:

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Do You Have What It Takes for a Career in SEO?

Techipedia: Tamar Weinberg

That’s because Google changes its algorithm, on average, once a day. In just 29 days, the Google algorithm underwent 40 changes ! That’s more than double the amount in July 2011! Google’s spiders are too smart to fall for that now. Remember, Google changes things up every day.

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17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

integrates well with Google Calendar with a plugin, though you can also use their web interface to schedule meetings. It also syncs those cloud files to my hard drive, so I have at least three copies (four if you count Google, and five if you read about my other backup tool in the next section). Back in 2011, I recommended RTM.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Twitter Twitter, the Most Important Website Since Google (97th Floor): Yes, Twitter is that important. 8 Lessons Learned as a Brand on Twitter (tins/Rick Klau): Rick Klau works for Google. He talks about what he has learned by maintaining a brand presence on Twitter: specifically, Google’s Blogger account.

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5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

Here’s what my Rapportive looked like in 2011: However, once the tool was acquired by LinkedIn, I’ll be extremely blunt and frank when I say it has gone to s**t. A Google Trends report of how the company stacks up against the competition. It was an internal social CRM of sorts. Newsworthy mentions of the person.

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