Direct Marketing Observations

DECEMBER 19, 2011

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. 5) Corporations were ready to be transparent in 2011. 8) That FB would get to 1billion users in 2011.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

JANUARY 3, 2011

He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. This is different, and powerful- YouTube is the next Google. Google buying YouTube awhile back might have seemed curious to some but now it looks like a brilliant move. But then realized he was not.

Trends 221

Trends YouTube Engineering Video 221

Direct Marketing Observations

NOVEMBER 23, 2010

In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Search is and has been woven into the fabric of our daily lives thanks to Google. Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Take for example search.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

NOVEMBER 24, 2010

One thing that is safe to say is that Google will make another play in the social space. Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners. What’s next in social media? And it makes sense.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

SEPTEMBER 8, 2011

5) Wanna see a cool video about the power of Google analytics ? Here are the 50 best websites of 2011 according to Time Magazine. See their most successful ad copy and landing pages. Check it out. 7) Here is the gold. Want to know what social media can tell us about American Society?

Community building 202

Community building ROI Cost Analytics 202

Direct Marketing Observations

DECEMBER 3, 2010

19) Another Google product Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it? 26) This is another I want to try and use more in 2011 Tinypay.me. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235