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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

Facebook is becoming the ubiquitous answer to all the questions you could possibly have. ” According to an article in the Economic Times , the Micra, which was positioned as a low-cost car for young Indians, saw sales of a little over 12,000 units in the nine months between July 2010 and March 2011. What made it different?

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Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

Top Three Questions I Was Asked. Aside from the standard who are you and what do you do , there were three questions that kept coming up, and I thought I would take a moment to answer them here for anyone else who is curious. Photos by Shashi Bellamkonda and Arnold Tijerina on Flickr. Where does the name Kikolani come from?

Hotels 153
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What Would Mickey Measure?

Waxing UnLyrical

tomorrow, for PRSA’s 2011 International Conference. By the way, an easy way to save my session info is to download the nifty conference app that Meltwater created for PRSA 2011 , and just save it to your calendar. In other words, it’s the way I’d answer the question, “What would Mickey measure?”

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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. measurepr -12:07 PM Apr 12th, 2011. 12:29 PM Apr 12th, 2011.

ROI 173
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Lessons From a Very Public Break-Up

Waxing UnLyrical

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Do you have any favorite campaigns from 2011?

Banking 218
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5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

Image: terren in Virginia via Flickr, CC 2.0 and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It It just did it on the Flickr link above.) The question is: do you really *want* to switch over. :p.

WordPress 234
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MeasurePR Enters 2012

Waxing UnLyrical

What folks felt were their biggest measurement successes of 2011: and. Our third question came from @kathy_moore , who is looking for a vendor that provides an inexpensive, customizable dashboard that maps metrics like sales, visitor counts, occupancy rates (whatever you need) against those from PR. Image: Ktow via Flickr, CC 2.0.

Analytics 140