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The Art And Innovation Of Listening

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As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Social 2011. It's big business and these services are pulling in the big bucks.

Radian6 102
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. ” Among her ideas is increasing your company’s “findability.” B2B Marketing Trends, Tips and Strategies. For the most part, the predictions were on target.

B2B 190
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Social Media Toolkit (Michael Fruchter): Michael Fruchter writes a great post about the tools you should be using in order to get the most out of social media involvement. How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile. Read it and you’ll see what I mean.

Marketing 279
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Are You Ready to Listen Differently in Social Media?

Convince & Convert

It was only findable because he had location-tagged the Mall. But at the core, today’s social listening is the same as social listening in 2011. ” He didn’t tag the brand. That’s a customer experience issue for Cheesecake Factory that under ordinary circumstances would have been invisible. .