What Type Of Content Should My Company Produce?
MARCH 5, 2011
Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing. The company must accept the fact that they are no longer just Marketers. The best content is not created by Marketers. Study publishing.
Your 2011 Digital Marketing Reboot
JANUARY 6, 2011
It's the beginning of January, so before things start to pick up and all of your New Year's Resolutions for 2011 become things you'll think about (once again) this coming December, why not commit to a Digital Marketing Reboot? Is your content representative of where your business is at in 2011? If you don't have profiles in some of the more popular online social networks, you should get started on populating your content there as well (it bodes well for making your business more findable). Are you findable? Vancouver Sun - A 2011 digital marketing reboot.
The Liberation Of Comments And The New Storytelling
MARCH 3, 2011
When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. findable. blog blogcomment blogguidelines blogger blogging brand cognitionblog collaboration content control conversation facebook findable hyperlink journalism linearnarrative media newsarticle onlineengagement podcasting publishing publishingplatform shareable socialgraph socialmedia tweet twitter youtubePeople leaving comments on a Blog has changed. If it hasn't changed all that much, it's going to. It's easy. blog comment.
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
JANUARY 3, 2012
The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. ” Among her ideas is increasing your company’s “findability.” This post opened with Holger Schulze’s predictions for 2011, and fittingly closes with Lee Odden’s prognostication for 2012. Now What?
What is Web Presence Optimization, and Why Should I Care?
OCTOBER 11, 2011
Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online. It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer. And getting found is the necessary first step to winning that business. Graphically, it looks something like this: Why Does It Matter? ” Consider the following points: • More than 80% of considered consumer purchases (e.g.
Three Ways to Increase Engagement On Your Website
OCTOBER 24, 2011
Specific keys to increasing customer engagement on your website are: Make your key people “findable” on your website and elsewhere on the web. Three Ways to Increase Engagement On Your Website originally appeared on Spin Sucks on October 24, 2011. Today’s guest post is written by Lief Larson. Because spin is not honest and people don’t want to feel they are being deceived.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile. 100+ SMB Blogging Ideas to Kick Start … 2011? As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, but it’s a big one. Today, I turn 30.
Connection: Social Media’s Special Gift
Techipedia: Tamar Weinberg
JANUARY 26, 2011
Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. It’s up to you to capitalize this and leverage it effectively. Really?
Repetition is In and Blogging Is Back
JANUARY 27, 2011
Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. As I’ve been blogging for eight years I’ve said a. stuff about business blogging. Instructions: unpack your topic slowly. Things change.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves. Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
How can you optimize your profile to be “findable for the right phrases within LinkedIn? LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. What new features should you get familiar with?
The "I Like You" Myth
OCTOBER 11, 2011
The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. The brands that make their content as shareable and as findable as possible are the brands who will find and connect with the people who are actually interested in them. What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. The argument for brands and Social Media. just may. brand.
Don’t Be a Content Marketing Grinch
Convince & Convert
AUGUST 4, 2011
Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir. This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Your Content Should Be Centralized and Decentralized. email. direct URL entry.
Your Name Matters
NOVEMBER 11, 2011
It also comes from great content becoming as shareable and as findable as possible. Here's a truth: I never follow anyone on Twitter whose username is the name of a company. You may already know that I am a Twitter Snob (more on that here: The Trouble With Twitter - Confessions Of A Twitter Snob ). don't follow everybody back and while I'm fascinated with the discourse on Twitter, I don't think I'm all that good at it (see: The Value (And Waste) Of Twitter ). I am constantly adding new and interesting people, but I never. repeat: never. add anybody if their username is that of a company.
Don't Quit. Yet
AUGUST 19, 2011
Your job is to make everything that you create as shareable and as findable as possible. believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where and when is the right time to quit anything (unless it's an unhealthy habit. For unhealthy habits the answer is always, "right now!" " ).
What Kind Of Marketer Are You?
OCTOBER 14, 2011
How do we open up our brand to make the things we sell more shareable and more findable? Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization of Social Media and how Digital Marketing gets rolled into the more general advertising initiatives are clear indications that we're not taking the opportunity to do something truly unique all that seriously at all. brand.
JUNE 20, 2011
Making your content as shareable and as findable as possible. It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. At the end of the day, you can unplug all of the computers, you can kill your mobile access and you can shut down your server bays and you'll still be left with a few key kernels of what it takes to make a difference in your marketplace. defendable and unique market position. It's boring. sadly.
Everyone’s a curator now…
The Way of the Web
OCTOBER 9, 2011
We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. All totally normal.
At it's ? Social Media Is Our Teacher.
Diva Marketing Blog
DECEMBER 31, 2011
Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. During 2011, I began to build personal branding workshops that help organizations leverage the benefits from their employees' personal brands while aligning with the company's brand values. My or not. At it's ? social media is our teacher. .
Content Is Everywhere - The Changing Tide Of The Internet
FEBRUARY 7, 2011
As it acquires more and more properties across all of the technological platforms, AOL makes itself very attractive to these advertisers by helping them to become more findable (and shareable) in every nook and cranny of the consumer's appetite for content. It's no longer about sending people to your website. It's about being at the center of where your consumer is. There have been a couple of major indicators that the world of publishing and content is shifting away from the traditionally held value that you have to drive traffic to one, specific destination. Need some proof? Check.
A New Way to Calculate What Facebook is Worth to Your Business
Convince & Convert
MAY 23, 2011
The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? The number of Facebook “likes you’ve accumulated is akin to your email list.
The Other Side Of Comments And Community
APRIL 6, 2011
Blog to make the content I think about as shareable and findable as possible. What can someone new to the Social Media world do to find and attract readers while building their own community? This was one question that was asked of Gini Dietrich during a recent Podcast. She answered today on her Spin Sucks Blog with a post titled, Building Your Online Community. Her answer was: "I always say social media, and building a community in general, is all about stroking other people's egos and scratching their backs. feel like a moron. What if your goals are different? Maybe he didn't.
MARCH 17, 2011
It's about critical thinking and gaining a better understanding of what it means to make your thoughts shareable and findable. How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand the many changes that have come into our industry because of the Internet, mobile and now, touch. For many they're being forced to do so while others continue to "stay the course." And, it has.
The Art And Innovation Of Listening
MARCH 29, 2011
Social 2011. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more. Everything that is being said (the good, the bad, the ugly and the neutral) is not only being retweeted and posted on people's Facebook walls, but that content is also being indexed by the major search engines and easily findable. social 2011. It's big business and these services are pulling in the big bucks. brand.
Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 14, 2011
It’s not enough just to produce great content, it has to be made “findable.. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Here’s a recap of a few of the key sessions and conversations from the summit. Steve Woods , Eloqua. Don’t be boring! For example, gaskets are boring.
Are You a Generous Blogger?
JULY 16, 2011
Generous bloggers let their content and actions do the talking, while their easily findable bio, linked name (in post comments), or contact page lets readers get in touch, or get more information, if they’re interested. I know what you’re thinking. “Of course ! I’m a lovely blogger! I’m always giving stuff away—advice in my posts, free chapters from my ebook, whitepapers, time, and a whole swag of fun fun fun on my Facebook page!. That’s great—and certainly generous—but what I’m talking about is something different. Who is this person?.
Introduction To Real-Time Content Marketing
JANUARY 29, 2015
When including search and email usage in overall network participation statistics, as many as 92 percent of all people are networked in some form, according to the May 2011 Pew Internet and American Life survey. deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion.
Are You Ready to Listen Differently in Social Media?
Convince & Convert
DECEMBER 15, 2015
It was only findable because he had location-tagged the Mall. But at the core, today’s social listening is the same as social listening in 2011. Image via BigStockPhoto.com. My new book is called Hug Your Haters: How to Embrace Complaints and Keep Your Customers (amazing bonuses worth thousands of dollars if you order here ). If someone calls, the phone rings. Crazy!”
A Pinteresting Story
JANUARY 31, 2012
In August of last year, Time Magazine named it in its " 50 Best Websites of 2011 " and last December, the analytics firm, Experian Hitwise , said that Pinterest's user-base had forty times the number of visitors it had from only six months prior. Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. That Facebook IPO. With over 800 million users and talk that it will hit a billion connected people by the summer, it doesn't seem like Twitter is a true competitor. That Pinterest thing. yahoo.
The Twitterized Classroom - Bringing 'social' in to the curriculum.
The New Strategist
DECEMBER 5, 2011
I recently taught a Marketing Strategies class at my alma mater, Georgian College , for their Snow Resort Operations program. I was tasked with injecting more life in to the curriculum and making sure that students got as much exposure to the current state of marketing as possible. It was at this time that an idea was formulated to bring social media in to the classroom.