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MARCH 5, 2011 [2011, Findability] What Type Of Content Should My Company Produce?
Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing. The company must accept the fact that they are no longer just Marketers. The best content is not created by Marketers. Study publishing.
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JANUARY 6, 2011 [2011, Findability] Your 2011 Digital Marketing Reboot
It's the beginning of January, so before things start to pick up and all of your New Year's Resolutions for 2011 become things you'll think about (once again) this coming December, why not commit to a Digital Marketing Reboot? Is your content representative of where your business is at in 2011? If you don't have profiles in some of the more popular online social networks, you should get started on populating your content there as well (it bodes well for making your business more findable). Are you findable? Vancouver Sun - A 2011 digital marketing reboot.
DECEMBER 15, 2015 | CONVINCE & CONVERT
[2011, Findability] Are You Ready to Listen Differently in Social Media?
JANUARY 29, 2015 | VISUALLY SM
[2011, Findability] Introduction To Real-Time Content Marketing
JANUARY 31, 2012 | TWIST IMAGE
[2011, Findability] A Pinteresting Story
JANUARY 3, 2012 | WEBBIQUITY SMM
[2011, Findability] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
DECEMBER 31, 2011 | DIVA MARKETING BLOG
[2011, Findability] At it's ? Social Media Is Our Teacher.
DECEMBER 13, 2011 | WEBBIQUITY SMM
[2011, Findability] 10 Ways to Use Social Networks for B2B Marketing
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JANUARY 3, 2012 [2011, Findability] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. ” Among her ideas is increasing your company’s “findability.” This post opened with Holger Schulze’s predictions for 2011, and fittingly closes with Lee Odden’s prognostication for 2012. Now What?
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MARCH 3, 2011 [2011, Findability] The Liberation Of Comments And The New Storytelling
When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. findable. blog blogcomment blogguidelines blogger blogging brand cognitionblog collaboration content control conversation facebook findable hyperlink journalism linearnarrative media newsarticle onlineengagement podcasting publishing publishingplatform shareable socialgraph socialmedia tweet twitter youtubePeople leaving comments on a Blog has changed. If it hasn't changed all that much, it's going to. It's easy. blog comment.
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OCTOBER 11, 2011 [2011, Findability] What is Web Presence Optimization, and Why Should I Care?
Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online. It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer. And getting found is the necessary first step to winning that business. Graphically, it looks something like this: Why Does It Matter? ” Consider the following points: • More than 80% of considered consumer purchases (e.g.
| | SPIN SUCKS
OCTOBER 24, 2011 [2011, Findability] Three Ways to Increase Engagement On Your Website
Specific keys to increasing customer engagement on your website are: Make your key people “findable” on your website and elsewhere on the web. Three Ways to Increase Engagement On Your Website originally appeared on Spin Sucks on October 24, 2011. Today’s guest post is written by Lief Larson. Because spin is not honest and people don’t want to feel they are being deceived.
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 5, 2011 [2011, Findability] Best Internet Marketing Posts of 2010
How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile. 100+ SMB Blogging Ideas to Kick Start … 2011? As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, but it’s a big one. Today, I turn 30. started this “best posts idea five years ago and it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. Enjoy! Social Media (and Beyond): Small Business. MORE >>
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 26, 2011 [2011, Findability] Connection: Social Media’s Special Gift
Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. It’s up to you to capitalize this and leverage it effectively. Really? Social media. MORE >>
DEBBIE WEIL | THURSDAY, JANUARY 27, 2011 [2011, Findability] Repetition is In and Blogging Is Back
Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. As I’ve been blogging for eight years I’ve said a. stuff about business blogging. But it turns out that repeating yourself is a good thing when you have a longterm blog. Instructions: unpack your topic slowly. Basically, it works like this. Your blog should have a focus. You unpack your topic very slowly. Things change. Your thoughts MORE >>
WEBBIQUITY SMM | TUESDAY, DECEMBER 13, 2011 [2011, Findability] 10 Ways to Use Social Networks for B2B Marketing
Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves. Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. MORE >>
WEBBIQUITY SMM | WEDNESDAY, FEBRUARY 16, 2011 [2011, Findability] Best LinkedIn Guides, Tips and Tactics of 2010
How can you optimize your profile to be “findable for the right phrases within LinkedIn? LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. 43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. MORE >>
- [2011, Findability] The "I Like You" Myth TWIST IMAGE | TUESDAY, OCTOBER 11, 2011
- [2011, Findability] Don’t Be a Content Marketing Grinch CONVINCE & CONVERT | THURSDAY, AUGUST 4, 2011
- [2011, Findability] Your Name Matters TWIST IMAGE | FRIDAY, NOVEMBER 11, 2011
- [2011, Findability] Don't Quit. Yet TWIST IMAGE | FRIDAY, AUGUST 19, 2011
- [2011, Findability] What Kind Of Marketer Are You? TWIST IMAGE | FRIDAY, OCTOBER 14, 2011
- [2011, Findability] Removing Technology TWIST IMAGE | MONDAY, JUNE 20, 2011
- [2011, Findability] Everyone’s a curator now… THE WAY OF THE WEB | SUNDAY, OCTOBER 9, 2011
- [2011, Findability] At it's ? Social Media Is Our Teacher. DIVA MARKETING BLOG | SATURDAY, DECEMBER 31, 2011
- [2011, Findability] Content Is Everywhere - The Changing Tide Of The Internet TWIST IMAGE | MONDAY, FEBRUARY 7, 2011
- [2011, Findability] A New Way to Calculate What Facebook is Worth to Your Business CONVINCE & CONVERT | MONDAY, MAY 23, 2011
- [2011, Findability] The Other Side Of Comments And Community TWIST IMAGE | WEDNESDAY, APRIL 6, 2011
- [2011, Findability] Being Digital TWIST IMAGE | THURSDAY, MARCH 17, 2011
- [2011, Findability] The Art And Innovation Of Listening TWIST IMAGE | TUESDAY, MARCH 29, 2011
- [2011, Findability] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup WEBBIQUITY SMM | TUESDAY, JUNE 14, 2011
- [2011, Findability] Are You a Generous Blogger? PROBLOGGER | SATURDAY, JULY 16, 2011
- [2011, Findability] Introduction To Real-Time Content Marketing VISUALLY SM | THURSDAY, JANUARY 29, 2015
- [2011, Findability] Are You Ready to Listen Differently in Social Media? CONVINCE & CONVERT | TUESDAY, DECEMBER 15, 2015
- [2011, Findability] A Pinteresting Story TWIST IMAGE | TUESDAY, JANUARY 31, 2012
- [2011, Findability] The Twitterized Classroom - Bringing 'social' in to the curriculum. THE NEW STRATEGIST | MONDAY, DECEMBER 5, 2011