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The Value Of Marketing Engagement And Innovation With Ian Schafer

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Prior to founding Deep Focus in 2002, Schafer was VP of the New Media division of Miramax Films. miramax films. Named a "Media Maven" by Advertising Age and one of Adweek 's "Young Ones", Ian has been featured in Wired , The New York Times , The Wall Street Journal and many more publications. Enjoy the conversation.

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. The very first tweetathon we held was on June 13, 2011. And we posted periodically, and then more frequently, on Twitter, about the upcoming event. Background.

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Apple Turns Its i To Television

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It's also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn't get it perfected in time (it's also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). film industry.

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Is Social Media Too Good To Be True?

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I'm trying to deal with serendipity in a film noire, Hitchcockian, way in Digital Vertigo. Hitchcock's Vertigo is the central metaphor in my book because in that film, Jimmy Stewart got set-up to fall in love with somebody who didn't really exist. Here's her take on Keen's book: "A bracing read. Everything is arranged. alone together.

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Capturing One Day of Your Life

Justin Levy

Would you like your chance at being co-director of a film that will be premiered at the 2011 Sundance Film Festival? If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! 250 discount if you use "JUST25" when registering!

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How to Generate Massive Traffic, Excitement, and Even Jealousy with a Hollywood-Style Launch Trailer

ProBlogger

It’s a wonderful place to be, and if you’d come looking for me on October 7, 2011, it’s exactly where you would’ve found me. Yes, they have an opening night where the cast turns out in all their glitz and glamour for a showing of their film to the Who’s Who of the movie biz. And the stakes are high.

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Monthly Trends + How to Instantly Triple Your Post Ideas

ProBlogger

The blogosphere trends for the month of January 2011, in order, were: Egypt , State of the Union , Golden Globes , Verizon iPhone , Gabrielle Giffords , Super Bowl , Martin Luther King Jr , Sundance Film Festival , Flooding , and Consumer Electronics Show.) See if you can find a legitimate pattern or trend in a story you’re covering.

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