Is Your Brand Socially Agile?
Convince & Convert
FEBRUARY 22, 2013
Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag. They get a ton of kudos.
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