Now that social media is integrated into our communications programs, the social media audit becomes an equally important part of the bigger program. The audit is an opportunity to fix what’s wrong with social outreach, to guide your new efforts moving forward and to prevent your company from making the same “old” mistakes from the past. When you conduct an audit and evaluate your social media properties, there are a few areas you want to review. When you set up a social profile, it doesn’t always keep its intended purpose. Marketing. MORE >>

It was a year where a ton (perhaps too much) attention was given to social media. 2011 proved to have some very excellent uses for social media from amplifying rage in Egypt to major IPOs in the tech industry (met with relatively little success, unfortunately). For every good use of social media, there was the Anthony Wiener or Charlie Sheen making asses of themselves on it. Infographic Social Freshness Social Internet Social Media 2011 infographicClick to enlarge. MORE >>

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Having a company presence in social media is all well and good but it isn’t enough. Sell Through Social Media. Talking to and listening to your customers through social media is a great step. MORE >>

Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg). Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg ). It always stressed her out, to feel like a lurker. MORE >>

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. As budget freezes start to thaw, it’s time for them (companies) to consider how to integrate social media functionality, for example, incorporating the power of Facebook comment boxes on site to provide a feedback loop for consumers. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value. How do you integrate social content and activity on your site?  MORE >>