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Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. It’s 2011. Goal Setting.

Eight Tools for Social Media Listening

Spin Sucks

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence.

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Much More Screen Real Estate!

10 Tools for Measuring Your Social Media Influence

Pamorama

Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. In the world of social media marketing, influence is currency. PostRank.

How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

Social media, like many things in life, is about relationships. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. This is where many social media newbies can miss the boat. You don’t want to annoy the people in your Twitter stream or Facebook news feed.

Think Twice About Automating Your Social Media Efforts

SocMed Sean

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Do you automate your social media activities? Blogs Facebook Featured Humor LinkedIn People Social Twitter Workplace YouTube best practices cartoon social media social networking strategy tips

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority.

Social Media Definition by Peeing [infographic]

Mindjumpers

Tweet The other night I were browsing through my following feed on Tweetdeck, looking for interesting news – a fun tweet caught my eye…. Social media (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. Similar Posts: Is Social Media Just A Buzzword?

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. This is the algorithm that controls what you see in your News Feed when you log into Facebook. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. Here is the list I use.

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

Social media is an ideal platform to carve out a niche and own your territory. Images underline a point, help people visualize an idea and when they’re good, they’re memorable. #2: True Rock Stars Let Social Proof Do the Heavy Lifting. This chain reaction is social proof at its best. Social proof, in action! Selling yourself is hard. Resonate.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

miss the days when social media was more personalized. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Social media.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Justin Archer notes that despite the fact that for much of the Fortune 500, “social media” really means “Facebook,’ many still fall short in this area. It’s approaching one billion users worldwide. ” Ouch.

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#FollowFriday: January through June 2011

Spin Sucks

It does not include every blog listed here because a few don’t have RSS feeds. FollowFriday Social Media the complete listFor the last two Fridays of the year, I thought I’d do something a little bit different and fun. With the help of my work wife,  Patti Knight , we compiled a list of all of the #FollowFridays for the year. Just click on that and voila!

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. At least, not for the sake of using social media.

What Makes Your Facebook Page Post Feature On Feeds? - Social Media

Social Media Network Marketing

While Google's search algorithms are well kept secrets Facebook is transparent about the algorithms that it uses for Posts of Pages to appear on the Feeds of the Fans / Community Members. So basically what does this tell us in short: The more immediate, the more times people interact with Page, and the more they comment is better for the Page posts to come up and be seen on the Feeds of Fans and Community Members. Did you know: Almost more than 90% of filtration takes place - which means you have 10% chance to show up on your Fan's Community Member's Feed!

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Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. Everything will be social and digital. 

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. But who is this social customer?

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Social Media

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Flowtown.

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5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. Danny Wong is the social media maniac for BL Group , which powers the startups Blank Label , Thread Tradition and RE:custom.

2011 Spin Sucks #FollowFriday Recommendations

Spin Sucks

Margie Clayman can be found on Twitter and blogging at Social Media, Marketing, & Musings. Claudia Anderson Scimeca can be found on Twitter and blogging at Social Media DDS. Neicole Crepeau can be found on Twitter and blogging at coherent social media. Joe Hackman can be found on Twitter and blogging at Joe’s Gone Social. Woo hoo! Think.

How to Get the Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In 2011, this list is becoming more exclusive and only those who sign up will get this great content. If you’re interested in top notch Internet Marketing content, please subscribe to the monthly mailing list to be provided with the posts you’ve come to love in social media marketing, SEO, PPC, link building, entrepreneurship, web design, and so much more. spent much of 2010 providing regular newsworthy content to a social media agency, so I’ve been knee deep in identifying top digital trends and then some. Marketing Personal Social Media

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Why is that?

2011 Social Media Marketing Trends

Webbiquity SMM

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. So what’s next? A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year.

The Dos and Don’ts of Executive Social Media

Spin Sucks

And now on with the show (if you can’t see the video in your feed, click here and it’ll magically appear)! Also, do you have any good, bad, and the ugly in terms of executive social media examples you might be willing to share? And, I promised to provide some links to the good, bad, and the ugly in terms of executive social media examples.

2011 Round-Up Of My Social Media Cartoons And Comics

SocMed Sean

2011 was a great year for my blog and I appreciate everyone who stopped by to check it out. The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. In case you missed them, here are links to all my 2011 social media comics in one post. Some of them are pretty scary/funny. Cheers!

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Five Ways to Create a Social Media Audit

Spin Sucks

Now that social media is integrated into our communications programs, the social media audit becomes an equally important part of the bigger program. The audit is an opportunity to fix what’s wrong with social outreach, to guide your new efforts moving forward and to prevent your company from making the same “old” mistakes from the past. influencers in 2011.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Social Networking: Like Falling In Love. Contributor to the Social Media Marketing Magazine – B2B Column.

Facebook RSS feeds and iGoogle

Laurel Papworth

went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. But RSS is not enabled on the Page and even when I did a “View Source&# I couldn’t find the feed for either RSS or ATOM.  So here’s what I did. Facebook howto Facebook Page feeds how to iGoogle online community rss social media

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter gets new, Facebook-like feeds & features by DevBeat. Twitter and SEO.

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Social Media Complainers – your new BFF's

Akamai Marketing

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response.  Of those, 18% turned into loyal customers and bought more. The quicker the response, the happier the complainer and the more impressed the social media listeners are. What’s your social currency? Eureka! Its true.

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Eleven Different Ways to Integrate B2B Social Media. Every e-newsletter and email should have a call to action for the social web. Almost 80% of Internet users read blogs (Source: Social Media Examiner).

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle.

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Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# I highly recommend you read this article. Rather than write a synopsis of the article or reveal the 10 measures, I’m simply going to highlight three of them, which I consider to be uncommon uses of social media.

Nobody Said Social Media Should Be Simple

Convince & Convert

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. recognize that marketers are challenged with feeding leads and opportunities to the sales team like a mama bird regurgitating worms. Remember, nobody said social media was easy, just that it was awesome.

Using social media across cultures

Janet Fouts

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Whilst these channels are undoubtedly very useful, there are also extremely popular social networks in other countries which should not be overlooked. Research like this is handy for localizing your company’s social media efforts. Social Media in ActionViadeo.

4 Social Media Mistakes Easily Prevented By Common Sense

Firebelly

Not everyone has common sense when it comes to social media. So, here are four social media mistakes that could’ve easily been prevented by common sense –. 1. common fallacy that people really believe is that all they have to do for their brand is set up a Facebook fan page or Twitter feed and get instant success! Making it all about you.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  Social Networking:  Like Falling In Love. Contributor to the  Social Media Marketing Magazine – B2B Column.

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