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How Short-Form Video Impacts Presence on 5 Platforms

Jon Loomer

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video.

Platform 177
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Not Everything Has Changed

Jon Loomer

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. This was the early peak of my journey into entrepreneurship, which began in late 2011. Let’s be honest.

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Who Needs a Podcast Guest?

Jon Loomer

My focus has been on advanced Facebook ads education for more than a decade, so I’ve seen a lot. I was first exposed to Facebook while I was with the NBA in 2007, and I got laid off from two other jobs before going on my own in 2011. My journey also includes a dedication to short-form video.

Education 143
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Online Video Rankings for February 2011; Hulu Generates 1 Billion Video Ad Impressions

Bill Hartzer

comScore has released the online video rankings for the month of February, 2011 in the United States. The comScore Video Metrix service shows that 170 million U.S. Internet users watched online video content in February 2011 for an average of 13.6 Views of Video Ads. Time spent watching videos ads totaled 1.7

Video 92
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Flashback: What Social Was Like in 2010 vs. 2020

Ignite Social Media

Facebook – 2010. Facebook introduces liking individual comments. Facebook becomes the 3 rd largest web company in the US behind Google and Amazon, where it still sits in 2020. Facebook reaches 500 million users , making it the biggest and fastest growing social network. YouTube introduces 4K video support.

MySpace 134
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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. They started streaming as a Facebook Live show at the same time as the linear broadcast. Video content was also repurposed and monetized on social. They discovered 3-5 minute videos were the sweet spot for their audience. The Know: An OWN Community.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Facebook.com — Create a social media storefront on your company’s Facebook page using tools like Storefront Social or the Payvment E-commerce Storefront app. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign.