Waxing UnLyrical

JANUARY 9, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Finding Comfort January 9th, 2011 Tweet From start to finish As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result.

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Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Theory is all very well, they (you) said. Read All About It!

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Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. I’m a poor example, but every time I did this, I felt much better.

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Waxing UnLyrical

NOVEMBER 19, 2010

Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. Krista Giuffi said: Interesting case example of crisis comm & reputation mgmt from @iherwin via @Shonali: [link] #pr #publicrelations [.] This post was mentioned on Twitter by Shonali Burke, Krista Giuffi.

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Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. When applied to non-profits, these initial theories on Google Instant’s implications for search engine marketing may affect small non-profits more than larger non-profits. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Waxing UnLyrical

OCTOBER 27, 2010

I can go into other examples, but… you get the point. Heres another example: you can always tell the seasoned actors on sitcoms that are taped before a live studio audience. The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation.

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Waxing UnLyrical

OCTOBER 6, 2010

Using Jimi Hendrix as an example would get ME revved up. Quite frankly, it got me a little nervous presenting this information in that kind of way. But my experience and instincts told me three things: 1. Music is a great way to help the social networking medicine go down. Using Jimi Hendrix would (hopefully) get THE AUDIENCE revved up.

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Waxing UnLyrical

DECEMBER 5, 2010

This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic. I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. When I clicked through to her blog, I was even more enchanted. When you do the same, you’ll see why.

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Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. For example: Obvious: Share their content. Yes, really!

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Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. Can you help me tie my shoelaces?” That sort of creativity gets you noticed.

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Waxing UnLyrical

OCTOBER 14, 2010

From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. Your voice though, is unique to only you , and Brian Meeks is a great example of this. Instead, I show them how to manipulate blocks, how to make it zero by taking away and adding.&#

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Waxing UnLyrical

NOVEMBER 4, 2010

For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. Click on the “404 Template&# link on the right (it’ll have “404.php&# php&# underneath it), and pull out your magnifying glass. And nothing else. Read All About It!

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Waxing UnLyrical

DECEMBER 16, 2010

You are a perfect example; you and I didnt even know each other prior to Amplify, and now youre one of my trusted sources on so many things (as you know!). that damn redhead says: January 2, 2011 at 2:38 am [.] Does reading about my human side make me seem more approachable, more [.] Read All About It! Liked what you saw?

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Waxing UnLyrical

NOVEMBER 10, 2010

For example, my post on the Gap logo thing. For example, had an college classmate catch a blog post I shared on LinkedIn, recommended it to a PR association and voila, I got a speaking gig. this is another example of how smart you are. :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

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Waxing UnLyrical

DECEMBER 4, 2010

Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011. Its really sad that the campaign is taking such flack (rightly so), when it could, instead, have become as an example of what do when embarking on a social media-driven campaign. Lead by example. It is a fabulous cause.

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Waxing UnLyrical

DECEMBER 21, 2010

Try as I might to get people to comment on this blog, for example, I cant really force them to. Weekly Roundup: Bees In My Bonnet | Waxing UnLyrical says: January 30, 2011 at 4:51 pm [.] Mark as read Approve comment Arif - "conversation is where it happens." This was a HUGE a-ha moment for me this year. Read All About It!

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Waxing UnLyrical

DECEMBER 6, 2010

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? Ask yourself these questions: Are you commenting on other people’s blogs? Have you commented on more than one posting on this site? Or other blogs? Are you engaging in conversations? Are you RT’ing other people’s messages? Read All About It!

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Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? My query made it clear that I wanted examples of success, and how it was being measured. Image: JKönig via Flickr, CC 2.0

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Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. .&# Waxing UnLyrical -- Topsy.com says: January 26, 2011 at 7:34 am [.] Say Cheese, You’re An Ad!

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Waxing UnLyrical

NOVEMBER 18, 2010

It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., With enough examples, the statistical model does a pretty reliable job at identifying complex messages. stories, blog posts, etc.). Read All About It! Liked what you saw?

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 21, 2010

John sets a beautiful example. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified. Why: Ever wanted to tell you-know-who where to get off? Who owns the news? Read All About It!

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Waxing UnLyrical

DECEMBER 2, 2010

Doesnt mean you cant show some style and personality, but the example you gave me just seemed too hyped, arrogant and well, business barf hyperbole. #5 HAPPO Days Are Here Again | Waxing UnLyrical says: February 23, 2011 at 6:02 am [.] While the "creative" cover letter may open a few eyes, its a risk. 5 Being smarter.

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Waxing UnLyrical

SEPTEMBER 4, 2010

For example, I love nature. Mixed into this is the call to action for something that will benefit others. We have to be tuned to this and receptive. Everyone has their own definition and is uniquely affected by the "center back" messages from the universe. About a week ago, on my front porch, I saw a locust shedding its skin.in

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Waxing UnLyrical

NOVEMBER 24, 2010

So they brought in the Top 10 STA travel advocates who did not already have an online presence, taught them the tools of the trade and sought to inspire them with existing examples of travel-based social media best practice. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Liked what you saw? Glad thats over with.

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Waxing UnLyrical

SEPTEMBER 2, 2010

For example, this is the page I set up for #measurePR on WTHashtag. Join The #NetSol Twitterchat With Rieva Lesonsky | Women Grow Business says: January 18, 2011 at 12:01 am [.] Topics of the Week :: #COMM4633 #SPC4350 Social Media for PR says: January 26, 2011 at 9:38 am [.] Its very easy to do and fill out. a Twitter chat?

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