Jeff Esposito

APRIL 24, 2012

The most recent example of this is the National Football League. Sure the 2011 season was exciting, but the league is looking to make its fans forget about the nasty lockup that dominated the headlines of last offseason with hit after hit. So when I see a company leveraging PR as part of a longer-termed strategy, I get excited.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

APRIL 4, 2011

If Salesforce makes Radian6 exclusive to their clients, Oracle users (for example) will have to consider switching vendors in order to continue using Radian6. While this is a hot buzz word for 2011, one has to wonder if the two platforms, packaged together are what a company needs.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

SEPTEMBER 1, 2010

There is no question that social media is the hotness for the 2010-2011 fiscal years for companies. Facebook for example, has over 500 million users on the site. The piece was entitled Are you creating social media scorched earth? It focused on companies that burn bridges with customers with one-off social media accounts.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

SEPTEMBER 29, 2011

For example will the Bills keep on their undefeated pace or will the magic in the Motor City fade? Week 4 of the NFL season is where teams start to differentiate themselves from the pack. I am no swami and can’t really answer that and will find out like all of you on Sunday.

Social Media 35

Social Media Team Examples 35