Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. 2011 Trust Barometer Canadian Summary. The broad findings of this year’s survey are themselves interesting: Credentials Count More Than Ever.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

APRIL 14, 2011

We’re seeing more and more examples of crises driven by online activity; social support offers a way to prevent issues from becoming crises. As more and more companies engage in marketing programs through social media, customers are using those two-way channels to demand support from companies. Launch a formalized advocacy program.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

DECEMBER 20, 2010

David Armano says that 2010 was the year that you went where the people were; 2011 will be the year where social functionality makes websites fashionable once again. If your site relies exclusively on Facebook’s Open Graph for sign-ins, for example, then Facebook going down must be pretty traumatic. So: Spread it around.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

MARCH 5, 2012

Mid-way through 2011, the company changed its approach to determining what people saw in their newsfeeds, with the result that the number of people seeing posts from brands dropped significantly – by up to 75%, in fact. This, on its own, means that anything Facebook does that affects content is hugely significant for marketers.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

JANUARY 1, 2011

Tweet I have so many thoughts running through my head about 2011 right now, it hurts. That’s step one for me in 2011. Take my reading challenge, for example. So, I found that reading project very satisfying in 2010 and plan to continue it in 2011. I don’t draw a line between work and home life.

Consultant 304

Consultant Project Types Examples 304

Dave Fleet

SEPTEMBER 28, 2012

This is complete anathema to those who argue that traditional marketing in its various forms is “dead” Last year I was sceptical about Forrester’s 2011 report given that the data was taken from the clients of a single marketing agency – and frankly most of my concerns remain around methodology and report scope.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414