We’ll share case studies and examples of the good, the bad and the ugly from both sides of the coin. Insights bad choices blogworld 2011So as my friend Gini Dietrich mentioned in her post Doucheblogs and Spin Doctors yesterday, we’ll be presenting a session at this year’s BlogWorld Expo in New York. Held between May 24 and May 26, it’s a gathering of bloggers, new media folks and businesses who are looking to understand how this platform fits in with today’s marketplace. Unfortunately, it didn’t go across too well, so we were asked to change it. MORE >>

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Examples: Riffing on the randomness: Icons that represent the brand’s focus or industry: Product images: Product-related imagery: Customers: Messaging: Abstract: Note that none of these Photostrips is dependent on the order of the 5 images (except perhaps “HyperArts&# which makes a sort of meta-comment on the randomness). This is a guest post by Tim Ware, owner of HyperArts. MORE >>

Businesses always ask for examples of either your work in social media or others. When they ask for examples it tells you they haven’t been paying attention to the market nor do they have any familiarity with the market. Yet they always want something to point to or examples of what you have done as a reference to credibility. When you respond they have no reference point to put other examples or your own experience into context with their needs. Examples Of Process Or Knowledge? What is your example of using knowledge? You are the example. MORE >>

Helpful Articles: Only one epic article needed: 50 Google Analytics Resources – 2011 Edition. Here’s an example of one of my landing pages. It’s the time of the year when we take a look in the rear-view mirror and assess we’ve done. So… How did you do this year? Did your blog attract new readers? Were you able to grow your email list? Did Did you try guest posting? After looking through my notes and google analytic reports I uncovered a few techniques that worked exceptionally well this year. Here are 12 of the best performers: 1. Su.pr. shortened link. MORE >>

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. The right side column displays a link to the actual document of policy web page for you to either download or review. Organization. Policy Title. About.com. Template: Blogging and Social Media Policy. About.com. Template: Internet and Email Policy. American Red Cross. Social Media Handbook for Local Red Cross Units. MORE >>