Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. But how has it evolved? 1. Content Marketing in Unexpected Places.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). 48 percent of consumers combine social media and search engines in their buying process ( GroupM ). The average media site integrated with Facebook has seen a 300 percent increase in referral traffic ( Search Engine Land ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. But how has it evolved? 1. Content Marketing in Unexpected Places.

Trends 20

Trends Content Marketing Press Release 20