The Social Media Incubator

DECEMBER 31, 2009

Networking platforms have given companies a cost-effective solution to grow their businesses without the multi-million dollar budgets of larger companies. Copyright © 2009-2011. On April 12, he posted that it had reached 200 million. That’s 549,450 new users per day! Now you show me a company that’s had that kind of growth!

Social Media 100

Social Media Foursquare Consultant Small Business 100

Writtent Blog

MAY 20, 2014

You really shouldn’t be surprised at this trend, however, considering the many resources available and comparative ease of use and cost-efficiency social media marketing brings to the table. Investing in one big piece of content could easily drive more ROI than 50 small pieces — the kind that tend to go unnoticed.

Trends 95

Trends Content Marketing Curation 95

Webbiquity SMM

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Need more evidence that measuring social media ROI is hard? Marketing Charts ). Marketing Charts ). ” ( Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

OCTOBER 3, 2011

Plus, you want to order early enough so you don’t have to pay for rush printing and shipping which almost always doubles the cost. I don’t mean it has to be something designer or name brand (although Neil just wrote a great article about the ROI of fashion ). Plan to see the sessions, but be open to missing them.

Conference 162

Conference Tips Real Estate Meeting 162

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. This data is compiled here.

Marketing 264

Marketing SEO Case Study Small Business 264

Koka Sexton

APRIL 6, 2015

Research has shown that cost-per-lead decreases by up to 75% if social media is used efficiently in the selling process. It is of course true that the efficacy of a sales tactic can only be accurately judged by analyzing its ROI. A mere 10 months later, they recorded a 400% ROI. And that, is just the tip of the iceberg.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Research has shown that cost-per-lead decreases by up to 75% if social media is used efficiently in the selling process. It is of course true that the efficacy of a sales tactic can only be accurately judged by analyzing its ROI. A mere 10 months later, they recorded a 400% ROI. And that, is just the tip of the iceberg.

Education 40

Education LinkedIn B2B Banking 40

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. StumbleUpon Stats.

Statistics 190

Statistics Research Social Media B2B 190

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 6) Olivier Blanchard, has carved out a niche in and around social media ROI, but read his 5 basic rules of calculating the value of a Facebook ‘fan’. I haven’t done a post like this in a while.

Community building 202

Community building ROI Cost Analytics 202

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Hootsuite

JULY 21, 2020

Estimated cost per view. Gives you an idea of your ROI if you spent money to promote your video. Since its release in 2011, Snapchat has developed a robust set of analytics features for personal creators and brands alike to measure their performance. How many times your video was played. Number of views multiplied by 100.

Metrics 144

Metrics Platform Video HootSuite 144

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Hootsuite

FEBRUARY 24, 2021

Why does social media marketing cost so much? According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests. While those who work in social may be disproportionately called upon to justify costs, building a sound business case is good practice.

Questions 141

Questions Social Media HootSuite Marketing 141

Writtent Blog

MAY 6, 2013

While Google’s Authorship markup has been available to content creators since June 2011, adoption rates remain low. While the ROI of content marketing has risen 300% over the past three years, behavioral psychologists have found that seeing a human face has a powerful impact on human behavior. Authorship Creates Trust.

Google 90

Google SEO Reputation Case Study 90

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Social Media: Measurement and ROI. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JANUARY 24, 2012

Is it really possible to measure social media ROI —and if so, how? YouTube etiquette for 2011 by iMedia Connection. Social Media Monitoring and ROI Measurement. 10 Measures of Social Media ROI for Your Brand by SocialTimes. Forget Social Media ROI by ClickZ. What common mistakes and pitfalls should be avoided?

Social Media 190

Social Media Tips ROI Nielsen 190

Kikolani

NOVEMBER 29, 2010

Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Follow her @aliventures on Twitter. Alice Bradley. Follow her @ambercadabra on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

JANUARY 17, 2011

It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. Furthermore, average cost-per-click rates have declined by 3%. There are 1.5 million business-oriented queries on YouTube every week. According to IDC, “tech companies will allocate 19.3% last year (2009). 80% read blogs.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 5, 2013

500 say they can adequately determine ROI for the social media spending. Yet 35% of marketers say ROI is the most important measure of inbound marketing success. 67% of the Inc 500 use Facebook, a decline of 7 percentage points from 2011. 500 companies blogs – but that is up from 2011. How the Inc. Relevanza ).

Statistics 214

Statistics Social Media B2B SEO 214

Buzz Marketing for Technology

FEBRUARY 9, 2011

A good DIY choice for small brands looking for a no cost option. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when. Cost is one flat fee for up to 40 seats with support. They have 150 people in Toronto, New York, and London and have plans to double that in 2011.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Hootsuite

MARCH 31, 2020

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. See Cost per click.

List 145

List Social Media HootSuite URL 145

Webbiquity SMM

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

Statistics 219

Statistics Research Social Media B2B 219