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Not Everything Has Changed

Jon Loomer

This was the early peak of my journey into entrepreneurship, which began in late 2011. But, we’re going to answer it… THIS… or Not Part of the issue here is that I’ve been doing this since late 2011. The best ad keeps your costs down. So, they stick with the feed placements and drive up costs.

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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Benefits of Putting Cost in Social Media [infographic]

Mindjumpers

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. The value of a Twitter follower is bigger than cost per follower. Small Business Social Media Will Grow in 2011 [infographic]. on products than non-fans. -

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Your 2011 Digital Marketing Reboot

Twist Image

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Is your content representative of where your business is at in 2011?

Hitwise 111
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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375
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Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?