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Not Everything Has Changed

Jon Loomer

This was the early peak of my journey into entrepreneurship, which began in late 2011. But, we’re going to answer it… THIS… or Not Part of the issue here is that I’ve been doing this since late 2011. The best ad keeps your costs down. So, they stick with the feed placements and drive up costs.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279
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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Earlier this month, Facebook completed the launch of the Explore Feed. This is the Explore Feed that about 99% of us have. “Oh, crap.

Feed 167
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Your 2011 Digital Marketing Reboot

Twist Image

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Is your content representative of where your business is at in 2011?

Hitwise 111
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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375
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From Free to Exclusive: TweetDeck’s Subscription Shift To XPro

Keyhole.co

As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter. Once a beloved third-party app for accessing Twitter, it gained popularity among journalists, marketers, and individuals who relied on Twitter for their professional endeavors.

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Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?