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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Email this to a friend? Share this on Facebook. Tweet This!

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

That’s roughly double the growth rate that we reported back in January, and represents the largest quarter-on-quarter increase that we’ve seen since we started producing these reports back in 2011. And what’s more, the cost of individual ad units actually decreased significantly during the same period.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. Two, CPC rates are up 23%. Listen Now.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). She is co-authoring a Facebook Marketing All-In-One for Dummies book scheduled to be released in March 2011, and is a regular author at Social Media Examiner. Follow her @aliventures on Twitter.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Cost-per-click and pay-per-click are sometimes used interchangeably, but they’re actually two sides of the same coin. Learn more : Understanding Facebook Ads Cost.

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