Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. whether ROI can be anything other than a quantitative term. [Ed: It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan.

ROI 173

ROI Metrics Tourism Reputation 173

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest. Tweet the post and like it on Facebook using the buttons below! What’s at stake in this blogging contest?

ROI 126

ROI Social Media Google iPad 126

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI. By the end of 2012, we’ll start to see some beginnings of what makes up social ROI. The curve ball here might be Facebook.

Social Media 217

Social Media Trends Smart Phone ROI 217

Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169

ROI Postrank Tourism Blogroll 169

The Social Media Incubator

MAY 6, 2011

by admin on May 6, 2011 Much has been written already about the news heard ’round the world last Sunday when President Obama announced the death of Osama Bin Laden. As more people became aware of the news on Sunday, Twitter was alive with conversation about the event in every part of the world.

Social Media 140

Social Media News Foursquare Small Business 140

Waxing UnLyrical

SEPTEMBER 21, 2010

We continued our conversation on social media and ROI. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: don bartholomew , margaret brady , PR measurement , social media ROI | Comments (2) Site settings comment help? Many new people joined (yay!), pts Settings. pts Settings.

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Postrank ROI Class Tourism 150

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ). Who Should Attend?

Facebook 110

Facebook Case Study Microsoft URL 110

Convince & Convert

JULY 7, 2011

But when it comes to their Facebook promotion, I’m feeling a little sick to my stomach. Evidently, this national restaurant chain (a division of Planet Hollywood) went from 66,000 Facebook “likes&# to more than 100,000 in just one day. average, based on Comscore’s findings to that effect in May, 2011).

Press Release 150

Press Release comScore Cost ROI 150

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. pts Settings.

Postrank 151

Postrank Class Tourism WordPress 151

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. percent from 2012 and almost triple the amount spent in 2011. How often do you hear brands bragging about reaching 1 million fans or “likes” on their Facebook page? Reach the right audience.

Retail 217

Retail Discount Loyalty Study 217

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. How much of that revenue comes from tiny Malta?

Hotels 151

Hotels Guidelines Project Groups 151

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! Facebook Groups And Facebook Pages – Everything You Need To Know. Eleven Killer Facebook Page Applications For Your Nonprofit. Facebook Will Own You. How do I “move” people over from our Facebook Group to our Facebook Page?

Postrank 170

Postrank Handbook Case Study Press Release 170

Proactive Report

JULY 3, 2011

“A powerful global conversation has begun. Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Your stakeholders are sharing information and having conversations about you. The 800-pound Gorilla – Facebook.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Waxing UnLyrical

OCTOBER 22, 2010

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. How will they change their landing page/site to optimize conversions?

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 28, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 165

Postrank Conference Tourism Blogroll 165

Kikolani

DECEMBER 6, 2011

The Advantages of Google+ Pages vs. Facebook Pages – Google+ pages have several advantages over Facebook pages. Part III: 40 Top Keyword Research Posts of 2011 – 40 of the top posts on keyword research tools, strategies, and optimization. Writing Around the Web – Social Media, Google Analytics, and Conversions.

Analytics 118

Analytics Research Real Estate Google 118

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). (

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

SEPTEMBER 13, 2010

We’ll pick up where we left off last week, discussing social media ROI. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Thanks so much for stopping by WUL!

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

DECEMBER 16, 2010

… “… For me, online ‘conversation’ has no real value other than being the first contact to a possible friendship or business relationship. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# Is there any ROI? pts Settings.

Social Media 224

Social Media Class Creative Commons Flickr 224

Twist Image

APRIL 29, 2011

One of the reasons I still enjoy the conversation and debate about the efficacy of Social Media marketing is that the majority of brands that struggle with ROI are comparing it to traditional push advertising instead of treating it as an opportunity to have real interactions between real people. Some brands do this well. guy kawasaki.

Retail 110

Retail Apple ROI Project 110

Kikolani

DECEMBER 23, 2011

Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. 4 Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas. Happy Holidays.

Mashup 119

Mashup Resources Remix Handbook 119

Hootsuite

MAY 13, 2020

I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It Lorenz traces its social media etymology way back to 2011 on YouTube. Facebook has been running its Creator Studio since 2017. We don’t use the “I” word anymore. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. Are you engaging in conversations? Are you commenting on Facebook status updates? You have an idea about how you can and should use each one. Or other blogs? pts Settings.

Class 211

Class Comments Eventful Social Media 211

Waxing UnLyrical

NOVEMBER 10, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 226

Class Blogosphere Blogger Creative Commons 226

Diva Marketing Blog

AUGUST 29, 2011

Marketers anticipate Facebook, Twitter, blogs, video sites a la YouTube, niche communities and now Google+ will not only create awareness, support customer service but increase. However, social media adds the dimension o f people having conversations. Contest ends midnight September 15, 2011. So I got to thinking.

Social Media 75

Social Media Brands ROI Authentication 75

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Marketing 123

Marketing Social CRM Conference Social Media 123

ProBlogger

JANUARY 19, 2012

Has your effort and time on Facebook, Twitter, LinkedIn, YouTube, and your own blog paid off? Social media is all about conversation. Companies who think that the conversation is one-sided and do nothing but pump out sales promotions tend to look at social media as a necessary evil. Step 2: Build audience engagement.

Social Media 42

Social Media Hubspot Advertising Applications 42

Convince & Convert

APRIL 12, 2012

Instagram and Facebook , which I guess won’t be big news by the time you guys are listening to this on Thursday, but on Monday it was a big bomb that was dropped on everyone. Facebook buying Instagram makes perfect sense to me. Eric : But back to the task at hand here in terms of Facebook and Instagram. Jay : Yeah.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

AUGUST 24, 2010

. “ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

ProBlogger

MARCH 31, 2011

Email and searches continue to dominate the online market, so you have to be equipped with the best ROI-producing tool available. As of March 2011, Compendium’s pricing ranges from $3,500 to upwards of $50,000 a year, based on the needs of the client. Follow Business Blog Writers on Twitter or on Facebook. Monetization.

Platform 42

Platform WordPress Engineering Open Source 42

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Mindjumpers

JULY 27, 2011

We think it has turned out to be a great tool for businesses struggling to tie their social media efforts to true benefits and ROI. Monitor Social Conversations. As stated in the report, this is also something that is going to be a key priority for brands during 2011, which currently only counts for 6% of the involved companies.

ROI 219

ROI Marketing How To Proposal 219

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Statistics 190

Statistics Research Social Media B2B 190

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 6) Olivier Blanchard, has carved out a niche in and around social media ROI, but read his 5 basic rules of calculating the value of a Facebook ‘fan’. But I bookmark and favorite posts just like you.

Community building 202

Community building ROI Cost Analytics 202

Rebekah Radice

APRIL 11, 2016

What’s their social media engagement and conversational style? Where to begin, what to analyze, and what the value (and true ROI) is – no matter your industry. Facebook is the reigning social media King. With a billion users logging in to Facebook daily , overlooking it is a mistake. The Facebook killer.

Sites 114

Sites Social Media How To LinkedIn 114