StumbleUpon Traffic to Magazine and Content Sites Down 27%
JANUARY 23, 2013
The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. The examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech. What Types of Sites Get the Most Links?
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Consider focusing your link building tactics internally — that is, on your site. New Edition of the Ranking Factors for 2011 is Now Live !: SEOmoz
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. percent of viewers discovered videos by going to a video site (i.e., 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. Are These Social Media Trends of 2011 Part of Your Strategy?
SXSW 2011: Strong on Networking; Less on Content
MARCH 17, 2011
Content varies in quality. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper for you. Networking Mecca. Look beyond the big parties.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency.
Eleven Digital Trends to Watch In 2011
JANUARY 13, 2011
Eleven Digital Trends to Watch in 2011. Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk. Associations have TONS of content and member content. Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content. Relationship-building, too. Check!
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
Taking the French Out of Your Content
NOVEMBER 21, 2011
During this particular session, I put a slide up on the screen that had the following four content ideas (thanks to Marcus Sheridan for a couple of these ideas ): Questions people ask, challenges/issues, versus, or pricing. They each reluctantly admitted their sites were all about them and not about the customer. Another chose “vs.”
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. According to Tom Grant , Ph.D,
How to get your content shared on Google+
NOVEMBER 17, 2011
Go give them some love by sharing their relevant content too. It’s still about the content. On your web site. Make it easy for the fans you’ve already got on your web site or blog to share your posts directly to Google+. Add a +1 button to your web site to make it easy for people to share your content right to Google+. Ripples. CircleCount.
Facebook Stores Deliver Sames Sales Rates as Web Sites
MARCH 19, 2011
According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites. Not only were their Web sites accounting for fewer unique visits than Facebook, but many were also showing a decline in visits over a three-month period. Facebook commerce conversion rates range from 2% to 4% and are on par with e-Commerce Web sites.
4 Ways To Improve Your Social Media Content Strategy
SEPTEMBER 7, 2011
With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Are you making the most of the static content you post on your channels? Here are four ways to begin to improve your social media content strategy. Are you optimizing your content based on previous results? Tweet. Set Goals.
The Fastest and Slowest News Sites in 2012
APRIL 24, 2012
It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. But site speed is one area in which the competition has a leg up.
2011 Trends: Make Your Corporate Site A Social Media Hub
DECEMBER 21, 2010
EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. onto their main site. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value. The rate of content sharing on Facebook has increased 500 percent in the last six months.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. It has enabled revolutions in real life as well as in digital marketing.
Types Of HTML 5 Content | Small Business Mavericks
Small Business Mavericks
MAY 7, 2011
» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. While HTML 5 will still require the use of other programming languages, it is intended to enhance the use and deployability of these content types within those languages.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Adam L. million tweets per day.
LinkedIn is the Login of Choice for B2B sites [infographic]
FEBRUARY 15, 2011
Since its last round-up of social logins in July 2010, the login of choice for B2B sites has grown rapidly. During the last year, it has been the great platform Facebook that has held the dominant position as the third-party login of choice in all realms – but one, namely news sites. Here, most users chose to log-in with Twitter. great increase for LinkedIn.
Google Page Speed Ratings One Year Later: News Sites Range from Up 27% to Down 73%
APRIL 4, 2011
The launch of Google’s Page Speed Online (which allows users to get Page Speed scores without installing a browser extension) reminded me that it has been a year since I looked at the page load times of major news sites. Today I checked each of those home pages again and ranked the sites by improvement. Site Page Speed Score. April 2011 Page Speed Score. bbc.co.uk/news
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. So stop thinking of it as a micro site and making it all fancy. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. Enjoy! Email this to a friend?
How To Engage On Sites Using Facebook’s New Commenting Plugin
MARCH 8, 2011
We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites. Do they just avoid commenting on sites using this plugin? Aggregated conversations provide additional content for Facebook pages. Dilutes official content on the company’s Facebook page. What’s yours? login.
How To Promote Your Business In 2011 | Small Business Mavericks
Small Business Mavericks
APRIL 21, 2011
Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. Start a blog – Search engines like consistent fresh content. You can leave a response , or trackback from your own site.
Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals
NOVEMBER 24, 2011
How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. All Your Writing Clips on One Site: Cuttings.me – We all know that Google has over 200 signals it uses when ranking content, but you know what Google loves to rank well when its relevant?
Supercharge your content
JULY 18, 2011
I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content. Nobody reading your content cares whether they are reading it on your.org website, or somewhere else. With both of these tools, when you send out a tweet using their respective bookmarklets, you send people to a big landing page with related information.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.
Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest
APRIL 3, 2012
It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? selected sites from several different major publishers that are a natural fit for Pinterest, specifically those that cover food, home, women’s fashion and entertainment. But some of the sites in other categories experienced declines as well.
Global Social Media Adoption In 2011 [White Paper]
JANUARY 23, 2012
Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. Users in different part of Europe have different social media content sharing and content creation habits. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The State of Social Media In The UK.
Content Sharing Pattern on Social Media [Study]
OCTOBER 3, 2011
Tweet Not all shared content gets clicked, so how do brands ensure that the content they share travels across the web and generates readership for them? To answer this question, we need to identify the content sharing pattern on popular channels like Facebook, Twitter, our good old e-mails and others. Half-life of content. Link lifespan mostly depends on content quality.
Google Targets ‘Scraped’ Content and ‘Content Farms’
MARCH 5, 2011
In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. The move ensures the continuance of the Internet adage, “Content is King!” Tweet This!
Best Quora Guides and Insights of 2011
FEBRUARY 2, 2012
Blogger interest in the site seemed to follow a similar pattern. At the end of last winter, posts about how cool Quora was, the various uses for the site, and tips for getting the most out of it seemed ubiquitous. In any case, here are a few of the best Quora how-to guides and insights of 2011. Is Quora still a significant social media destination?
Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA
NOVEMBER 7, 2011
Create products from content you already have. A set of blog posts can become an eBook, an eBook can become a book on Kindle, and any book can become an audiobook. Visit the site for more details about the 100+ sessions and extras included in this online access package. Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code. Thursday. Why so late you ask? Friday.
Which News Sites Have the Most Keywords in Common with eHow?
APRIL 19, 2011
Articles like “How to Pour Water Into a Glass Cup” make it difficult to dispute eHow’s reputation as the poster child of content farms. But in terms of keyword targeting, how different is eHow from major news sites? To get a rough idea I used SEMRush to look at the sites that have the most keywords in common with eHow. Real-time Search Optimization for News Sites.
Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?
PWB Marketing Blog
AUGUST 15, 2011
Site owners cannot manually add sitelinks to their website. Subsequently, these sites typically elicit more clicks. Your site appears more important. The majority of sites don’t have sitelinks. This makes your site stand out even more. The perception is your site is special. Does your site have sitelinks? Google keeps their formula top secret.
How Content Motivates Behavior
NOVEMBER 16, 2011
But as I worked on it, I couldn’t help but think about the competition amongst the nonprofits right now, and how content marketing is critical to motivating people to donate. Everyone could use a little levity and some nonprofits are getting the message; Have fun with your content. Their site is pretty funny. Today’s guest post is written by Lisa Gerber. . Thank you to T.
8 Observations from Internet Week New York 2011
JUNE 16, 2011
Last week, I visited the Internet Week 2011 in New York. They just launched a network where you check-in to sites and share your browsing with your network. Video & UGC , the “traditional” video sites like CollegeHumor.com, are having less and less user generated video content – today more than 70% is editorial content. ?Vyou.com Tweet. Just wondering!). ?
Mix of Social Media Trends 2011
JANUARY 7, 2011
Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. " What will this "benefit pool" wrestle with in 2011?
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
HOW TO: Integrate Google+ Into Your WordPress Site by Mashable Tech. Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. Google+ (or Google Plus) is many different things, depending on who you ask. Image credit: SEOmoz.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Promote new content most effectively? Optimize blog content for search? 26 Ways to Enhance Your Blog Content by Social Media Examiner. This may be the site for you.
Open Call for Content Contributions
SEPTEMBER 7, 2011
We are creating a curriculum for digital marketing, strategic planning, inbound marketing, content marketing, and digital PR. Much of the curriculum has been designed, and a great deal of content has been produced. So I’m turning it over to you, Spin Sucks community, with an open call for your content. It’s a content hungry world! This post is written by Lisa Gerber.