Proactive Report

JANUARY 2, 2011

. “The challenge now is to produce content – not ads – that can create connections between people. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be shared.&#. We need change the way we craft our news content.

News 95

News Content Hitwise Smart Phone 95

Webbiquity SMM

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s an informative and prolific Twitterer, and active in Twin Cities social media. Amber Buhl. Director of Sales for @ klout. Entertainment Network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Justin Levy

JANUARY 1, 2011

Over the past week I have been working on my goals for 2011. to pay off a debt during 2011, I must make a specific payment each month) and then what the next action is to achieve that goal (e.g. Here are my 3 words for 2011: Consistency, Growth, and Create. Growth – Growing will be a major part of 2011.

Project 100

Project Newsletter Team System 100

Bill Hartzer

DECEMBER 16, 2011

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. We then had some Google hypocrisy, an SEO firm liable for their client’s website content, and a sketchy search engine optimization firm forcing Google to Out them. In January 2011, Search Engine Roundtable.

Engineering 137

Engineering Yahoo SEO Discount 137

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226

Strategy Content Marketing BuzzStream 226

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. Declines in StumbleUpon Traffic: 2012 vs. 2011. It had; only 10 of the 47 sites saw a YoY decline in 2011, compared to 33 in 2012.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Small Business Mavericks

APRIL 29, 2011

Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. And still other content will need a major overhaul.

Content 156

Content Hubpages Case Study Press Release 156

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. Social-network distribution.

Content 124

Content Findability Marketing Social Networking 124

Akamai Marketing

DECEMBER 29, 2011

That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. Social-network distribution.

Content 100

Content Findability Marketing Social Networking 100

Sherrilynne Starkie

OCTOBER 15, 2018

LinkedIn is introducing more social features and is becoming more content friendly. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. Owned Media is self-published content. This is changing.

Marketing 199

Marketing Syndication Adwords Social Media 199

Direct Marketing Observations

JANUARY 3, 2011

Whenever his son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. We would rather someone entertain us with information than have to sift through search results. We dig 3D, we like our content packaged. At first, he thought he was joking.

Trends 221

Trends YouTube Engineering Video 221

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. You also need to make sure that the video’s content, as well as its quality, is excellent enough to pique viewers’ interest and get your marketing message across.

Video 100

Video Content Marketing Applications 100

Proactive Report

DECEMBER 15, 2010

But what are we doing with this information? PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. Content analysis is something PR people have done for the past 100 years. Listening alone is not enough. We know how to listen.

Social Graph 99

Social Graph Skills Flickr Data 99

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. To further put this into context, about 70% of American households had satellite or cable television, circa 2011.

Social Media 167

Social Media Content Marketing B2B 167

Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. 99 per cent of informed publics find academics and experts — long the front runners — “extremely,” “very,” or “somewhat” credible.

Social Media 318

Social Media Survey Social Graph News 318

Sherrilynne Starkie

AUGUST 20, 2012

Here’s one I wrote in January 2011 that continues to attract readers. Originally published January 12, 2011). The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities.

Groups 337

Groups Groups Sports Notification 337

Kikolani

NOVEMBER 7, 2011

It was the perfect topic about how bloggers can package, promote, and profit from their expertise by creating information products. Create products from content you already have. Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code. Great Education for Bloggers at the Blogging Success Summit 2011.

Hotels 153

Hotels iPad eBook Screencast 153

Webbiquity SMM

MARCH 12, 2012

What brand marketers can learn from PR by iMedia Connection. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more. Six Tips For Making Your Press Release Twitter Friendly by Mediabistro.

Vocus 188

Vocus Press Release Tips Blogger 188

Kikolani

NOVEMBER 24, 2011

How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. – We all know that Google has over 200 signals it uses when ranking content, but you know what Google loves to rank well when its relevant?

Mashup 146

Mashup Resources Press Release Adsense 146

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

Content 123

Content Marketing Embedding Conversation 123

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

Content 123

Content Marketing Embedding Conversation 123

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Inject your own special personality into your brand, and each piece of content. Trend #3 – Provide Valuable Content!

Trends 279

Trends Marketing Mobile Wireless 279

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Mindjumpers

DECEMBER 8, 2017

The Key Challenges: Leveraging global assets and securing scale on global content. Since 2011, we have continuously organized, aligned and optimized social media efforts of the group while still allowing for global/local brand activation. Engaging fans locally. Creating a method to track performance across local brand pages.

Groups 100

Groups Groups Guidelines Social Media Management 100

Webbiquity SMM

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The Nifty 50 Top Women of Twitter for 2011 (May 3, 2011).

Vocus 155

Vocus B2B Social Media Statistics 155

Jon Loomer

OCTOBER 26, 2017

Some believe it signifies the end of organic brand content on Facebook. Previously only on mobile devices, Explore Feed now appears within the left menu from desktop as well… The feed itself is an attempt by Facebook to help users discover content that isn’t in their main feed from sources they aren’t following.

Feed 167

Feed Feedly Facebook News 167

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Curation 95

Proactive Report

DECEMBER 16, 2010

This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 – content spend was at 33 percent of marketing budgets, up 11% from 2008. “Focus on content that entertains, amuses, informs, serves a function or satisfies a consumer need.

Compete 72

Compete Content Marketing Trends 72

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. writes the content that his audience needs to hear, rather than wants to hear. Blog lessons aside, I believe that How to Get a Grip should be required reading for everyone wanting to focus on the important stuff in 2011. I believe that he will continue to impact people in 2011.

Blogger 55

Blogger Communities Blogosphere Skills 55

Small Business Mavericks

APRIL 26, 2011

Let’s say you want to build the most useful information page about some aspect of your product or service on the Web (you do, don’t you?). These are the questions you want your content page about tires to answer. This is probably the easiest way in the world to come up with great content for your website.

Small Business 161

Small Business Case Study Press Release Adwords 161

Small Business Mavericks

MAY 1, 2011

Certainly, I think on-page content is one factor, and inbound links, to a certain degree, are also a factor. A Web citation is any place off of your own website that mentions your business, web address, or Local business listing information without an accompanying link. They also know some other basic information about you.

Small Business 173

Small Business Real Estate Hubpages Case Study 173

SocialFish

MARCH 2, 2011

If you’re working on your social media budget for 2011, and looking for information on social media consulting fees, Mack Collier has a good updated list of what social media consultants charge for various services.

Consultant 261

Consultant Social Media Comparison Training 261

Writtent Blog

NOVEMBER 12, 2013

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. The information was abruptly protected several weeks ago. Article Spinning and Low-Quality Content.

SEO 95

SEO Content Marketing Press Release 95

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2005-2011: Clicks & views. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

YouTube 123

YouTube Notification Video Trends 123

Convince & Convert

NOVEMBER 16, 2013

Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations.

B2B 155

B2B Consultant Research Retail 155