yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Inject your own special personality into your brand, and each piece of content. Trend #3 – Provide Valuable Content!

Trends 279

Trends Marketing Mobile Wireless 279

Sprout Social

APRIL 18, 2022

Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. it’s a new year.

Social Media 103

Social Media Film Exercises Social Networking 103

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. If you offer a service, your content must be clear and attractive for mobile readers. 13% are 18 to 24.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Kikolani

NOVEMBER 7, 2011

Before writing this post, I set it up in less than 10 minutes (including installation of the Chrome extension) and am ready to rock into the world of simpler sharing on Twitter and Facebook. ” Expand onto different platforms because different people may only follow you on one (Twitter, blog, YouTube, etc.). Related Posts.

Hotels 153

Hotels iPad eBook Screencast 153

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

Eventful 116

Eventful Twitter Klout Policies 116

Convince & Convert

JUNE 15, 2012

In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. And how can you position your content to ensure it is valued in this way?

Google 125

Google Content Construction Social Graph 125

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck. I like that.

Twitter 115

Twitter Handbook Class Case Study 115

Buffer Social

OCTOBER 31, 2022

A vertical network — or vertical social network — is characterized by an audience interested in content created to address a specific topic, interest, or industry. Pay attention to their language, overall tone, and what kind of content performs best. What are some examples of vertical social networks?

Social Networking 83

Social Networking Film GPS Communities 83

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews.

ROI 132

ROI Social Media Airlines Proposal 132

Akamai Marketing

FEBRUARY 22, 2011

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. A DM is essentially a private message within Twitter; the person whom your sending the DM to has to be a follower.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. This is all about content. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. Optimize Page What I like: Shows primary influencers on different networks in a clean list.

Postrank 134

Postrank Analytics Tools Klout 134

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck. I like that.

Twitter 87

Twitter Handbook Class Case Study 87

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Likeable

APRIL 5, 2021

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz. We quickly refocused on social media as word of mouth. (It It needed to evolve.

Social Media 68

Social Media Hosting Eventful Class 68

Small Business Mavericks

MARCH 30, 2011

Facebook and Twitter – If you thought social media was a trend that would go away, you’d better face it. Today, if you have an online presence with your business, you’d better be on Facebook and Twitter – at a minimum. Longer Content – It seems that the search engines are favoring longer content.

Trends 156

Trends Case Study Press Release Marketing 156

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. Blog | Twitter. Blog | Twitter. writes the content that his audience needs to hear, rather than wants to hear. Blog lessons aside, I believe that How to Get a Grip should be required reading for everyone wanting to focus on the important stuff in 2011. Jaime Tardy.

Blogger 55

Blogger Communities Blogosphere Skills 55

Proactive Report

DECEMBER 24, 2010

Facebook and Twitter were the most commonly used sites in integrated email-social campaigns. What you can do to socilize your email content: Use a tool like Flowtown that uncovers the social graph of the people on your email list. Identify and reward your influencers and evangelists. Follow me on Twitter. source: Lyris.

Trends 85

Trends Engagement Press Release Social Graph 85

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

Review 142

Review Company Klout Policies 142

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Serious disconnect there.).

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

FEBRUARY 13, 2023

While the hashtag is most common on Twitter and Instagram, you can find it used all over the internet. Well, it often makes for perfect content for your brand. If you’ve got fun, interesting or unique TBT content, you’ll build brand awareness and gain new followers in no time. Why should you use #TBT?

Brands 145

Brands HootSuite Hashtag Instagram 145

Convince & Convert

APRIL 5, 2013

. “Take the afternoon and make something really cool, you’ll have a good piece of content.” “Twitter and Facebook are very different avenues. Driving Influence for a Visual Brand. Sony joined Pinterest back in December 2011, right as the platform was becoming popular. I see them as complementary.”

NGO 153

NGO How To Team Social Media 153

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. The peer influence trend is dominated by Facebook.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Mindjumpers

FEBRUARY 2, 2011

Here, Laurel is referring to how important it is to listen to what is being said about you and your company out there, because this can provide insight into which content that is meaningful and appropriate for your audience. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232

Airlines Social Media Collaboration Travel 232

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. If you offer a service, your content must be clear and attractive for mobile readers. 13% are 18 to 24.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Later

MAY 6, 2020

IGTV monetization seems to be right around the corner, but they aren’t the only platform hoping to lure content creators in. . It allowed popular creators like PewDiePie , Lilly Singh , and Smosh to turn their passion for creating content into a career — and make a lot of money in the process. .

Instagram 64

Instagram YouTube Compete Platform 64

Twist Image

DECEMBER 29, 2013

Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers , was part of the recommended reading list. The New Influencers came out in 2007 and Gillen has been prolific since that one was published. content marketing. the new influencers. david usher.

B2B 73

B2B Influencer Social Media Blogger 73

Waxing UnLyrical

AUGUST 3, 2015

Why: “You can count to your heart’s content, but unless you examine what made your fan count go up and what happened to your sales funnel as a result, you’re only adding to the confusion,” wrote Katie Paine in this 2011 post for PRSA where she demystifies social media measurement. Based in the Washington, D.C.,

Strategy 100

Strategy Metrics Consultant Education 100

SocialFish

MARCH 11, 2011

. <<Keep track of what’s going down via the #ideas11 Twitter stream.>> Sunday, March 13, 2011. The value of collaboration is changing current business culture and will influence how we work in both our physical and interpersonal environments. Lindy with Elena Gerstmann and Randi Sumner of IEEE).

Conference 165

Conference Policies Collaboration Exercises 165

Twist Image

MARCH 29, 2011

Beyond that, the ability to customize the content behind a dashboard that offers more optics into how your organization responds and tracks these pieces of content can be critical. Social 2011. When someone complains on Twitter that their mobile carrier gouged them on roaming fees, that complaint becomes public record.

Radian6 102

Radian6 Findability RSS Sentiment 102

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Akamai Marketing

MARCH 24, 2011

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me. You’d like that, wouldn’t you?!

Social Media 149

Social Media Klout Policies Small Business 149

The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. How content curation may be a new buzzword for the media industry, but everyone else is already doing it with their writing, photos and videos.

Klout 33

Klout Embedding Loyalty Vimeo 33

Kikolani

FEBRUARY 1, 2012

But as many are now finding, it’s getting more and more difficult to experience growth quickly, especially in industries that are more saturated with many great bloggers and tons of excellent content. 7 Reasons Why Having a Twitter Feed in Your Sidebar is a Really Dumb Idea. Think Wayyyyy Outside the [Opt-in] Box.

Blogger 167

Blogger Blogosphere Training Industry 167