How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. If it’s a fan-gated “Reveal tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page? Like this post?
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
The Corporate Social Media Summit 2011
APRIL 14, 2011
In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco. The State of Corporate Social Media 2011. To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. And I did.
Study: The Global Social Media Check Up 2011
FEBRUARY 24, 2011
The study is the Global Social Media Check Up 2011, which is an annual study investigating big companies’ presence on social media platforms like Twitter, Facebook, YouTube, blogs etc. 67 % of the involved companies use the “@” function, and more than half of the companies involved – more precisely 57 % – use the “retweet” function to share content from their company profiles.
Three Ways to Create Content through Stories
OCTOBER 19, 2011
Three Ways to Create Content through Stories originally appeared on Spin Sucks on October 19, 2011. Communication Content content martin waxman PRSA soledad o'brien storytelling the mothOnce upon a time, storytelling was the way we passed information from generation to generation. But in our world of fast everything, we’re losing the art of spinning a good yarn.
SXSW 2011: Strong on Networking; Less on Content
MARCH 17, 2011
Content varies in quality. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper for you. Networking Mecca. Look beyond the big parties.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. ” Nearly a quarter prefer video content to text. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.
20 Social Media Trends for Business in 2011
JANUARY 27, 2011
Tweet 20 Social Media Business Trends in 2011. Trend #15: Rise of the content strategist. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring. Some of these trends are existing and ongoing; others are new. Some are practical; others are theoretical. Trend #1: Integration.
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? We need to take the same approach in digesting content. Digesting content shouldn’t be about the next best thing or being first in the conversation limelight on Twitter.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. 20 Tips to Get Your Content Seen on Facebook by HubSpot. Mark R.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
This infographic brings out some interesting points about viral content like how is it beneficial to brands, if their content goes viral. Also, we will look at why and what kind of content goes viral. Why should you opt for viral content marketing? It is further explained that it is easier to gather more value with viral content because the cost remains the same.
2011 Spin Sucks #FollowFriday Recommendations
DECEMBER 30, 2011
Christina Pappas can be found on Twitter and blogging at The Content Cocktail. FollowFriday Social Media 2011 #followfriday Spin SucksWoo hoo! It’s the last #FollowFriday of the year. Last week I listed the January through June #FollowFriday friends. Today I’m listing the July through December recommendations. With that nonsense, here they are. Think. Davis.
How to Get the Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 7, 2011
The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day, I’ve been proud to provide regular content to my readers. In 2011, this list is becoming more exclusive and only those who sign up will get this great content. spent much of 2010 providing regular newsworthy content to a social media agency, so I’ve been knee deep in identifying top digital trends and then some. Best Internet Marketing Posts of 2009. But that’s not all.
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
DECEMBER 29, 2011
That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? Fine This is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly well, though I some I outright failed at doing one of them. failed. Yahooo!! ? Social
Eleven Digital Trends to Watch In 2011
JANUARY 13, 2011
Eleven Digital Trends to Watch in 2011. Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk. Associations have TONS of content and member content. Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content. Relationship-building, too. Check!
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
Taking the French Out of Your Content
NOVEMBER 21, 2011
During this particular session, I put a slide up on the screen that had the following four content ideas (thanks to Marcus Sheridan for a couple of these ideas ): Questions people ask, challenges/issues, versus, or pricing. Our websites , our blogs, our content, and our social media is all about us. Earlier this month, I conducted a workshop for a small group of business leaders.
Five models of content curation
APRIL 14, 2011
I’d love you to tak a look at this post by Rohit Bhargava: Five Models of Content Curation. This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics. We like them a lot.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. According to Tom Grant , Ph.D,
How to get your content shared on Google+
NOVEMBER 17, 2011
Go give them some love by sharing their relevant content too. It’s still about the content. Add a +1 button to your web site to make it easy for people to share your content right to Google+. What you need to do is dig for people who are sharing a lot, get re-shared often and maintain a level of interest in what you want to talk about. Ripples. Who is re-sharing you?
B2B Blogging Trends 2011: Towards an Integrated Approach
MAY 24, 2011
Contributors, including some great content marketing experts such as Tom Pick , Ardath Albee and Ambal Balakrishnan , to name just a few, and more social media or PR oriented people like Maddie Grant , Jay Baer and Erik Qualman , were asked to share their views. You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. included).
Content Marketing: Should Content Be Created In-House or Outsourced?
AUGUST 11, 2011
Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? bookmarked it, which usually means I disagree on several points so here are some reflections and tips on deciding whether your content (and what content exactly) should be created in-house or not. Content marketing content marketing content production heidi cohen in-house content Joe Pulizzi john bottom michele linn outsourcing scott frangos Sharon FlahertyProduce it in-house”. also added my thoughts [.].
Curation a Key Theme in B2B Blogging Trends in 2011
FEBRUARY 7, 2011
The new white paper – B2B Blogging Trends in 2011 has been released. Several of the contributors pointed out that a big challenge in 2011 is rising above the noise. At the same time one of the primary challenges for blogging is the effort involved in creating quality content in an on-going basis. B2B Bloggers can rely on curation, aggregation and filtering as a technique to produce quality content in an on-going basis. That’s why Yann Ropars tells us that: 2011 is often cited as the year of ‘curation’. Certainly one of the big trends is curation.
Content Marketing As A Process: Three Rules Before Starting
SEPTEMBER 10, 2011
Content marketing is defined as a marketing technique. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROIHowever, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. To succeed, [.].
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. It has enabled revolutions in real life as well as in digital marketing.
4 Ways To Improve Your Social Media Content Strategy
SEPTEMBER 7, 2011
With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Are you making the most of the static content you post on your channels? Here are four ways to begin to improve your social media content strategy. Are you optimizing your content based on previous results? Tweet. Set Goals.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Adam L. million tweets per day.
Types Of HTML 5 Content | Small Business Mavericks
Small Business Mavericks
MAY 7, 2011
» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. While HTML 5 will still require the use of other programming languages, it is intended to enhance the use and deployability of these content types within those languages.
The Content Convergence Dilemma: Where’s the Content Department?
OCTOBER 27, 2011
By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation?
The Five Business Books That Shaped 2011
DECEMBER 27, 2011
I'm also a bit of a business book geek, so in the spirit of the Holidays Season, year-end lists and "top 10 of 2011" linkbait posts, the world seems primed for. The 5 Business Books That Shaped 2011: Steve Jobs by Walter Isaacson ( Simon & Schuster - October 2011). " Poke The Box by Seth Godin ( The Domino Project - March 2011). Great By Choice by Jim Collins and Morten Hansen ( HarperBusiness - October 2011). The Lean Startup by Eric Reis ( Crown Business - September 2011). What are you business book picks for 2011? if that).
Deconstructing Your Social Business Plan For 2011
JANUARY 4, 2011
What type of content is generated? What type of content is generated? Michael Yoder on Deconstructing Your Social Business Plan For 2011 Jun Mhoon on Deconstructing Your Social Business Plan For 2011 Dan Greenfield/PR+MKTG Camp on Deconstructing Your Social Business Plan For 2011 Pjswb2010 on Heres To Integration (and more) in 2011. Sales? Customer Service?
Content & Conversations: The MBJ Rule
SEPTEMBER 30, 2011
It’s easy to make content (for 2-5% of most audiences). Don’t create content or take part in conversations if you can’t… 1. It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. No examples necessary.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy!
Great Content Marketing Case: the Vocus Social Media Strategy Tool
SEPTEMBER 15, 2011
Content is a social object. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusBy that I mean it is defined by what people want and how they interact, not the other way around.
How To Promote Your Business In 2011 | Small Business Mavericks
Small Business Mavericks
APRIL 21, 2011
Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. Start a blog – Search engines like consistent fresh content. About Us What’s a Maverick? Update your blog daily. Is this hard?
Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals
NOVEMBER 24, 2011
How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. – We all know that Google has over 200 signals it uses when ranking content, but you know what Google loves to rank well when its relevant? The Resources Mashup. Blogging / Writing. HDR Skies.
Four Ways to Charge for Content
MARCH 22, 2011
We all deserve to make money on our content and this should help us begin to find ways to charge.. I’ve always believed that service providers are more willing to pay other service providers than someone who makes widgets for a living. So if I read your content and you’re now going to charge me, I’m cool with that. Yes, your content needs to be remarkable.
Supercharge your content
JULY 18, 2011
I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content. Nobody reading your content cares whether they are reading it on your.org website, or somewhere else. With both of these tools, when you send out a tweet using their respective bookmarklets, you send people to a big landing page with related information.