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The Status of Search Engine Optimization: April 2011 Edition

Bill Hartzer

There have been a lot of major changes, like when Google first showed up on the scene, using links as an SEO factor (we had previously been concentrating only on on-page factors such as meta tags), and we have had minor updates that have really only been “blips&# on the radar. Unique content. Google Panda Update.

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Does Cookie-Cutter SEO Work?

Small Business Mavericks

It started with the Google Panda update that first hit the Net back in February 2011. Since then Google has run that update several times. It was targeting what have come to be called “content farms.” Then Google slapped them silly and they went reeling. Your SEO has to be as unique as your content.

SEO 156
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Top Influencers in 2023: Who to Watch and Why They’re Great

Hootsuite

They earn thousands or even millions per year for sharing branded content with their audience. This ability to turn content into cash? Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What makes someone a top influencer?

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How to Write a Social Media Policy for Your Company

Hootsuite

Bonus: Get a free, customizable social media policy template to help you easily create guidelines for your employees’s personal and professional social media use. Bonus: Get a free, customizable social media policy template to help you easily create guidelines for your employees’s personal and professional social media use.

Policies 111
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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. One interesting takeaway was the user base and types of content that do well in Social Reader can be quite different from the main site.

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Two Examples of What NOT to Do When Asking Influential Bloggers For a Link

Idaconcpts

In October 2011 a post has been published about an awkward email in which the owner of a famous blog was asked to insert a link to an existing post on his blog using the precise keywords (already in place in text) as the anchor text. Or if you’re paying a SEO company to acquire links for your website, do you know how they are doing it?

Blogger 158
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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 3 Tools For Managing a Killer Multi-Author Blog – There are three core ingredients in the special sauce that is a multi author blog: contributors, content, and editing. Blogging / Writing.

Mashup 115