Proactive Report

JANUARY 2, 2011

. “The challenge now is to produce content – not ads – that can create connections between people. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be shared.&#. They go online and they search news sites. source: Hitwise).

News 95

News Content Hitwise Smart Phone 95

SocialFish

APRIL 5, 2011

Here’s a review of what we’ve been up to in the first quarter of 2011. 2011 Nonprofit Technology Conference –We volunteered at 11NTC to help run their on-site media lounge. Our first quarter of 2011 in a nutshell. It’s time for our quarterly recap of what we’ve been working on. Busy as usual!

Review 150

Review Social CRM Module Consultant 150

Small Business Mavericks

JUNE 19, 2011

If you use directories in your linking efforts, replace the word “directory” with “document sharing site” and search on your keywords to find new submission sources. Consider submitting your content in various formats in addition to print. I hadn’t thought of that, but document sharing is becoming the new directory submission.

Directory 150

Directory Sites Engineering List 150

Twist Image

JANUARY 6, 2011

We can't just talk about world-class websites and getting found on the search engines anymore. Over the holiday break, Facebook was named the most visited site in 2010. Is your content up-to-date? Is your content representative of where your business is at in 2011? Update your content. How up-to-date is it?

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Direct Marketing Observations

JANUARY 3, 2011

Why do you think YouTube is the #2 search engine in thw world? He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. YouTube as a search engine. We dig 3D, we like our content packaged. Did you know that it was? Here’s some perspective for you.

Trends 221

Trends YouTube Engineering Video 221

Bill Hartzer

OCTOBER 13, 2011

SEO Ranking Factors are probably the most important thing to know when you are creating a web site since they are the rules that determine how popular your website will be on the internet–and how much high it would go in search results. Having original content on your website is the most important aspect probably. Remove the no.

Engineering 120

Engineering SEO Mobile Report 120

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. Social-network distribution.

Content 124

Content Findability Marketing Social Networking 124

Proactive Report

DECEMBER 23, 2010

Another 2011 trend predicted by ClickThrough has PR implications: Many companies have excellent existing content in PDFs, brochures, PowerPoints and offline video that can be converted to digital assets, put online and filtered into the social web. PR Tip: Start the New Year with a content inventory.

scribd 68

scribd Trends Content Engineering 68

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

Google 150

Google Content Case Study Press Release 150

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. This specifically targeted sites with unoriginal content; a way to make sure these pages are not ranked higher than where the content was originally published.

Google 176

Google Small Business Engineering Guidelines 176

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. Social-network distribution.

Content 100

Content Findability Marketing Social Networking 100

Mindjumpers

MARCH 23, 2012

And, right now, Google+ is one of the dominating social networking sites. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm. With this development, search engine optimisation has evolved yet again, as it always does with any advancement on the Web.

SEO 258

SEO Google Strategy Adwords 258

Small Business Mavericks

APRIL 22, 2011

Here are those 3 benefits: Fresh Content – Every time you write a blog post, you add fresh content to your website. Here are those 3 benefits: Fresh Content – Every time you write a blog post, you add fresh content to your website. This invites the search engine spiders back to your site to crawl it.

Small Business 168

Small Business SEO Case Study Press Release 168

Webbiquity SMM

MARCH 12, 2012

And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize. How can you make a press release more friendly to blogs, Twitter and search engines? Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch.

Vocus 188

Vocus Press Release Tips Blogger 188

Convince & Convert

JUNE 15, 2012

Google is constantly trying to stay ahead of the spammer curve by making improvements to its search engine system. In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. Valuing links created a better search engine.

Google 125

Google Content Construction Social Graph 125

Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. Online search engines are Canadians’ number one source for news and information about a company. Is the Huffington Post a blog or a news site?

Social Media 318

Social Media Survey Social Graph News 318

Writtent Blog

NOVEMBER 12, 2013

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. image credit: Search Engine Watch. Article Spinning and Low-Quality Content. Google PageRank May Be Dying.

SEO 95

SEO Content Marketing Press Release 95

Small Business Mavericks

APRIL 25, 2011

It’s a well known fact that 80%-85% of traffic for almost every website online comes from the search engines. It should seem to reason then that website owners and managers should spend that much time on search engine marketing efforts rather than social media or other forms advertising. But are you getting any work done?

Small Business 161

Small Business Case Study Marketing Press Release 161

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Hughes

DECEMBER 30, 2021

Devices with artificial intelligence can recognize your voice and query a search engine via voice recognition tech and natural language processing. Although voice recognition has been around since the 1950s, it was only in 2011 when IBM’s Watson came out (you may have seen it beat contestants on Jeopardy! Google Home uses Google.

SEO 68

SEO Strategy Engineering Mobile 68

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog.

Blogger 266

Blogger Company Social Media Curata 266

Small Business Mavericks

JUNE 29, 2012

Search engine optimization experts have for a long time survived on cookie-cutter boilerplate plans, and the amazing thing is that they have worked. It started with the Google Panda update that first hit the Net back in February 2011. It was targeting what have come to be called “content farms.”

SEO 156

SEO Template Templates Education 156

Kikolani

NOVEMBER 24, 2011

How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. All Your Writing Clips on One Site: Cuttings.me Search Engines / SEO. Blogging / Writing. Is Google+ Imperative For SEO? Google stuff.

Mashup 146

Mashup Resources Press Release Adsense 146

Small Business Mavericks

APRIL 9, 2011

Bad reviews = content and content is good. Let your customers know you have a listing at these sites (you do, don’t you?) The more reviews you have, the more likely your local listings will appear in the search engines. If you have a reviews page on your website, that’s content for your site.

Small Business 156

Small Business Review Case Study Press Release 156

Firebelly

APRIL 18, 2011

It opens up endless opportunities for market and competitor research, content inspiration and, obviously, network building. By Marla Tabaka With over 100 million members, LinkedIn is the top business social networking site. How to Build the Perfect Facebook Fan Page, 2011 Edition. How to Launch a LinkedIn Company Page.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Buffer Social

NOVEMBER 13, 2023

  Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago. As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). It’s a win-win. 

Examples 92

Examples Campaign Discount Marketing 92

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? that are irrelevant or profane), and enable site visitors to share comments back to their social networks without leaving your website. Social and Alternative Search Engines. Create video emails? twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Small Business Mavericks

MAY 1, 2011

Certainly, I think on-page content is one factor, and inbound links, to a certain degree, are also a factor. Local, then the search engines know your business address and phone number. You can leave a response , or trackback from your own site. But what else can be a factor? So how can a non-link affect your search rankings?

Small Business 173

Small Business Real Estate Hubpages Case Study 173

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Small Business Mavericks

APRIL 15, 2011

On your blog and website, provide consistent valuable content and you’ll find yourself gaining friends, fans, and customers by the dozens. Why are the search engines and social media sites so full of spam. Don’t take the easy way out on your content. You can leave a response , or trackback from your own site.

Case Study 156

Case Study Press Release Small Business Adwords 156

Small Business Mavericks

MARCH 30, 2011

Longer Content – It seems that the search engines are favoring longer content. I think longer content is in, and to be truthful, longer content will always have great benefits. You can leave a response , or trackback from your own site. You can leave a response , or trackback from your own site.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

MAY 8, 2011

The search engines crawl your website every time you update it. You can leave a response , or trackback from your own site. J Log in to Reply Shannon Janet says: May 9, 2011 at 2:15 pm RT @CarolineMelberg: Do You HAVE To Blog Every Day? » Do You HAVE To Blog Every Day? But is it really necessary that you blog every day?

Small Business 170

Small Business Case Study Press Release Adwords 170

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. But what about SEO for news sites, particularly Google News? Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine.

News 274

News Google SEO Postrank 274

Small Business Mavericks

FEBRUARY 1, 2011

Effective search engine marketing is dependent upon the rules of supply and demand. In other words, what keywords are people typing into the search engines right now in order to find what they are looking for? You can leave a response , or trackback from your own site. You must be logged in to post a comment.

Case Study 98

Case Study Press Release Small Business Adwords 98

Proactive Report

JUNE 2, 2014

Join us for the webinar June18, 2014 at 10 am Pacific, 1 pm Eastern and get all the insider tips on how Panda is affecting your news content. The goal of this update is to remove what Google calls “thin content” from the search rankings. Whether your news content ranks in search is important. ” writes Schwartz.

Press Release 98

Press Release SEO News Google 98

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. Company’s now must integrate SEO techniques with the use of social media sites if they wish to protect and promote their brand. However, those days are over.

Brands 166

Brands SEO Social Networking Flickr 166

Firebelly

NOVEMBER 13, 2012

Many people think that’s what it means, but remember, Google is an information engine. Good content matters. Or worse yet, a post that leads to a different post on a different site, which leads to yet another post, and that goes on to the news article.). It means you actually need content. What DOES Matter?

SEO 178

SEO Domain Name Creative Commons Library 178