The Realtime Report

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Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

In Q4 2011, Conversocial brands made nearly exactly the same number of responses on Facebook as on Twitter — now, brands are responding more on Twitter. What percentage of tweets, comments and posts does your brand respond to?

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Play.com’s Facebook Fans Spend 24% More

The Realtime Report

And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans. These profiles show how fans engage and share content, and enable the retailer to design more “compelling” content that will reward the brand’s social advocates. over 357,000 Facebook fans.

Retail 170
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Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

Fans who hold their devices up to the Budweiser logo will see a series of different experiences, such as the chance to take their picture with NASCAR driver Kevin Harvick, and behind-the-scenes video content. The content will be updated periodically, and will include special offers and exclusive deals.

Campaign 188
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The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. What is the content you want them to share — and how do you make it very easy for them to share that content with their friends? Having influencers who share your content is already a win.

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How Appification Is Transforming The Internet

The Realtime Report

Among cellphone users, smartphones have increasingly become the preferred mobile device, with the number of smartphone owners rising from 35 percent of American adults in 2011 to 77 percent in 2016. In 2015, Google announced that it was testing ways to index apps and app only content for inclusion in search results.

Mobile 111
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Google To Ban Payday Ads, But Invests In LendUp

The Realtime Report

was founded in 2011 by Sasha Orloff and Jacob Rosenberg. If effectively enforced, Google’s ban will push the payday loan marketing competition away from ads and toward natural search, where safer alternatives with quality content can shine.” What Is LendUp? Flurish Inc. Google Ventures invested in Flurish Inc., which operates LendUp.

Google 79
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Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

Google 184