Jeff Esposito

JANUARY 2, 2012

Below is my list of fiction, non-fiction and business books that I read in 2011 along with reviews that I did on many of them. 2011 Reading List. Content Rules – Chapman/Handley – Review. Business Books. Social Media Case Studies – Fine – Review.

Review 43

Review Case Study ROI Course 43

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. SEOs are using content as linkbait.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JANUARY 10, 2011

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

Content 38

Content Review Video Marketing 38

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. SEOs are using content as linkbait.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

JANUARY 12, 2011

Flip forward to 2011 and for some reason I keep repeating a rhyme I learned in my grandmother’s Jersey City kitchen: Little Bo-Peep has lost her sheep, and can’t tell where to find them; Leave them alone, and they’ll come home, wagging their tails behind them.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

SEPTEMBER 1, 2010

There is no question that social media is the hotness for the 2010-2011 fiscal years for companies. From there it is about keeping lines of communication open and pumping out great content. The piece was entitled Are you creating social media scorched earth? Sounds easy right?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

DECEMBER 19, 2011

With just two weeks remaining in 2011, I figured that instead of reflecting on the past year, like I did with the Tweets of the year, I would look ahead to 2012. While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns.

Social Media 45

Social Media Microsoft Trends Team 45