Direct Marketing Observations

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The Biggest Trend in 2011? Our Continued Laziness.

Direct Marketing Observations

We dig 3D, we like our content packaged. This isn’t really about laziness but there is a degree of truth to it. You see we are an entertainment obsessed culture, we like our senses piqued. The endorphins it releases.

Trends 221
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The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

1) Driving traffic - The challenge in 2011 is the same in 2012. Content creation. In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. What are they specifically as it pertains to the web? SEM to artificially drive traffic. Guess what?

Brands 176
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The Implied Participation of Social Media

Direct Marketing Observations

Why in 2011 have some waited this long to do anything with social media? Funny thing though, it really doesn’t matter what your background is in 2011. YourVersion [link] - YourVersion is a tool for delivering the latest news, blogs, tweets, and videos on content that matters to you, all in one place. What is the reality?

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. Tags: social media mobile predictions 2011 Search. Looking back at MySpace, it almost looks like pre-Y2k web Dev. doesn’t it?

Mobile 177
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What Was Your Enchanted Moment?

Direct Marketing Observations

The content of the email? It was apparent pretty quickly that this worked so at the time I wouldn’t pay much attention to the content of a blog as much as I did to the page rank of it. In 2011, it would appear that my three experiences have come full circle. Though at the end of the day, I didn’t expect a response.

Embedding 174
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10 Social Posts to Save and Share

Direct Marketing Observations

Here are the 50 best websites of 2011 according to Time Magazine. Content-an illustrated history. Check it out. 6) Olivier Blanchard, has carved out a niche in and around social media ROI, but read his 5 basic rules of calculating the value of a Facebook ‘fan’. 7) Here is the gold. 9) Who loves a good infograph?

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

26) This is another I want to try and use more in 2011 Tinypay.me. As we hurdle into 2011, first, I want to thank those who made the content that I consumed and you consumed in 2010, but now it’s time to start thinking in a more altruistic, giving way. 36 SEO Myths That Won’t Die But Need To.

Sites 235