Dave Fleet
MARCH 17, 2011
Content varies in quality. This year it felt too big, with sessions spread throughout the city which provided a disincentive to attend. I think event organizers should consider whether bigger is always better, or whether they should cap the event size to prevent degradation of the event.
Dave Fleet
MARCH 5, 2012
.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Enter Facebook’s new advertising products.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Dave Fleet
FEBRUARY 15, 2011
Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. 2011 Trust Barometer Canadian Summary. The broad findings of this year’s survey are themselves interesting: Credentials Count More Than Ever.
Dave Fleet
DECEMBER 26, 2010
Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy – read my review here. Looking ahead to 2011. The other day I asked my Twitter friends what I should read in 2011. Sh*t My Dad Says by Justin Halpern. UnMarketing: Stop Marketing. Start Engaging. Deception Point by Dan Brown.
Dave Fleet
FEBRUARY 7, 2011
As part of my new approach to creating content , I’m going to begin curating the best for you. AOL’s spate of content-focused acquisitions continues – first TechCrunch , now the Huffington Post as the New York Times reports on its latest move. Forrester: Actual Interactive Marketer Predictions For 2011.
Dave Fleet
FEBRUARY 2, 2011
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area. See who else is around.
Dave Fleet
JANUARY 4, 2011
Similarly, the vast majority of work that goes into a social media program will go on behind the scenes – strategy, planning, asset design and development, content planning and production, engagement triage and workflow and so on. That spelling you forget to check could undermine the credibility of the content you post.
Expert insights. Personalized for you.
323 
Let's personalize your content