Buzz Marketing for Technology
DECEMBER 8, 2010
Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to.
Buzz Marketing for Technology
JANUARY 11, 2011
They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.
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Buzz Marketing for Technology
OCTOBER 26, 2011
A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.”
Buzz Marketing for Technology
OCTOBER 18, 2013
By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. percent from 2012 and almost triple the amount spent in 2011.
Buzz Marketing for Technology
DECEMBER 22, 2010
Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. But who knows what next year will bring but it is my sense that it will be great!
Buzz Marketing for Technology
NOVEMBER 13, 2009
2) Packaging – they need to be able to package the stories up and be able to make them shareable this means the content can be found in a variety of media forms not just one. 3) Reach – they need to know how to reach people with their content, the more forms the better. Imagine it is New Years Eve 2011, just 2 short.
Buzz Marketing for Technology
FEBRUARY 9, 2011
Converseon – They offer a monitoring tool that filters out content not relevant to you. They have 150 people in Toronto, New York, and London and have plans to double that in 2011. They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”.
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