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Why Foursquare and I Split Up

Ari Herzog

After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. ” “I never used Foursquare to find places; I used and still use Yelp.” ” “I used Foursquare for the function that is now on Swarm. I returned in December 2011. I want one app.”

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Eleven Digital Trends to Watch In 2011

SocialFish

Eleven Digital Trends to Watch in 2011. Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content. Location, Location, Facebook – If 2010 belonged to solely Foursquare, it’s likely that Facebook will rain on their parade in 2011.

Trends 208
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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

No breakout companies this year. Foursquare arguably did so a couple of years later. At this point, though, the noise from companies vying for attention is so overwhelming that it’s very hard to break through and get significant attention without either extreme creativity or extreme spending. Conclusion: Worth it.

Content 323
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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Use tools designed for it, and you don’t risk your company’s image too much in the process.

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Memolane’s Success at SXSW

Mindjumpers

A new Danish start-up company called Memolane did very well at SXSW. They were nominated in the Experimental category at the Interactive Award Show and were positively received as they launched the public beta-version during SXSW 2011. When asked about the business model, the company has no defined plan for revenue intake.

Nielsen 218
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Monday’s 5 Social Media Must-Reads

Firebelly

How to Launch a LinkedIn Company Page. Your LinkedIn company page gets listed in Google’s and LinkedIn’s search engines, allows others to follow your company’s updates, gives you a place to promote services and products and even reports analytics. How to Build the Perfect Facebook Fan Page, 2011 Edition.

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Social Networking Stats: LinkedIn Tops 187 Million Active Users, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. LinkedIn just topped 187 million users and is outperforming Wall Street’s expectations, according to the company’s Q3 2012 Earnings Report. the company’s marketing business which saw revenue growth of 60% year over year, and represented 25% of total revenue in Q3. via Google.