Sherrilynne Starkie

OCTOBER 15, 2018

Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. A balanced communications strategy is going to maximize the return on investment. Canadian Media Consumption Trends. Magazine reading time down 77.5

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Marketing Syndication Adwords Social Media 199

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

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Class Postrank Tourism Blogger 105

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. Related articles.

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Social Capital Conference Community building Newsletter 278

Proactive Report

DECEMBER 29, 2010

Reputation Management has long been a core PR function and now, more than ever, we have to be aware of what is being said about the organization and be able to take effective action to correct any threat to the organization’s image. Have a community strategy –don’t jump without a parachute. If not, put it on your 2011 PR goals.

Reputation 108

Reputation Trends Training Case Study 108

Idaconcpts

APRIL 21, 2011

On April 21, 2011 there are several websites down. The issues were all visible on 4/21/2011 at Amazon’s AWS Service Health Dashboard. Organizations that really heavily on cloud computing need to have an appropriate plan of action to tackle downtime problems. Among the affected are HootSuite, Reddit, Foursquare and Quora.

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HootSuite Communities Foursquare Reddit 137

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service.

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Blogger Company Social Media Curata 266

Firebelly

DECEMBER 12, 2011

How to Increase Participation in Your Twitter Chat or Any Online Community. It’s something many community sites and managers struggle with and focus on increasing. Engagement is the lifeblood of many online communities, and yet, so many struggle to reach that ‘critical mass’ of participants.

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Social Media Blogosphere Foursquare Discount 168

Dave Fleet

APRIL 14, 2011

Get away from organic and centralized structures, and develop a hub that can support activities throughout the organization. Leverage community for first tier marketing and support. Jeremiah Owyang recently posted the slides from his presentation on scalable social business programs. Launch a formalized advocacy program.

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How To System Social Media Management Trends 321

Jason Yormark

JUNE 13, 2012

According to numbers cited on The Inquistir , in April Facebook witnessed 158 million US unique visitors, only 5% higher than 2011 numbers. While 5% growth may not seem horrendous, it’s a drastically big decline from April 2011 when Facebook witnessed 24% growth and far worse than April 2010 when the social network had an 89% growth rate.

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Facebook Class Mobile MySpace 279

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. And for another, the business community seems to like it too. Kimberley Bryant is the CEO of Black Girls CODE , a not-for-profit organization focused on providing technology education for African-American girls.

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Social Media Startup LinkedIn Telecommunications 212

Waxing UnLyrical

MARCH 26, 2012

I’ve been familiar with Oxfam for a while, and it’s a terrific organization; but the project duration was fairly short; just about a month. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization.

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Case Study Blogger Study Campaign 256

Waxing UnLyrical

JANUARY 4, 2012

I posted this before Christmas 2011, but it is an important cause that needs your support, so I’m re-posting it today. One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). So it’s equally important that the right organization be chosen to run this new domain.

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Organization Communities Buy Groups 174

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

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Tools Adwords Marketing Class 247

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

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Social Networking Film GPS Communities 83

Waxing UnLyrical

MARCH 15, 2011

And what if this organization ran as a 501(c)3 nonprofit but didn’t require additional grant funding ? About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. to honor eCycle DC 2011, but every little bit helps.

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Social Media Project Flickr Eventful 195

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Forrester: Actual Interactive Marketer Predictions For 2011. Ultimate Fightbook.

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Trends Facebook Sports Blogosphere 258

Justin Levy

DECEMBER 20, 2010

As we wind down 2010, I’ve begun assessing what I’ve accomplished and what new challenges I’m going to take on in 2011. In addition to keeping our physical and virtual systems and spaces organized, updated and refreshed, every once in a while we need to do some pruning and make tweaks to our sources of information.

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Feed Reader Google Reader Feed Feedly 205

SocialFish

OCTOBER 12, 2010

So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. Do you recognize these personas in your community?The Tags: Association Case Studies Open Community Presentations. The Digital Extrovert?

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Lurker Case Study Study Conference 162

Waxing UnLyrical

NOVEMBER 7, 2011

I love how, when used well, social media can build powerful communities to effect real change and real results. Go straight to them and build your community. Come Wednesday, Razoo is going to try to pull off an ambitious exercise in helping nonprofit organizations in the Greater Washington area do just this. And on Nov.

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Flash Mob Library Exercises Communities 200

Waxing UnLyrical

APRIL 3, 2012

As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community.

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Flash Mob Smart Phone iPhone Hashtag 218

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. But more importantly, we’re good listeners.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. Based on many conversations over coffee, fries, and ice-cream, I was able to ascertain that the following people will have a lot to contribute to the wider blogging community. After meeting at BlogWorld, I got him on the phone and we chatted about his 2011 plans. Jaime Tardy.

Blogger 55

Blogger Communities Blogosphere Skills 55

Ignite Social Media

JULY 31, 2017

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

Social Media 84

Social Media Trends Community building Hosting 84

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community. So G2MD did everything it set out to do.

Eventful 154

Eventful Training Survey Communities 154

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. measurepr -12:07 PM Apr 12th, 2011. measurepr -12:29 PM Apr 12th, 2011. Q3 #measurepr -12:51 PM Apr 12th, 2011. measurepr -12:21 PM Apr 12th, 2011. measurepr -12:22 PM Apr 12th, 2011. 12:29 PM Apr 12th, 2011.

ROI 173

ROI Metrics Tourism Reputation 173

Mindjumpers

MAY 8, 2012

Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. A jungle of good intentions.

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Social Media CSR Campaign Collaboration 248

Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Organize meetups – Found yourself with some time on your hands? Get specific: Follow your favourite leagues, teams, players, writers etc.

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Twitter How To Reputation Curation 419

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Community Management Resources.

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Postrank Handbook Case Study Press Release 170

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

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Postrank Tourism Blogroll Creative Commons 124

Buzz Marketing for Technology

FEBRUARY 2, 2010

Imagine it is New Years Eve 2011, just 2 short. And I still believe that is the case … And despite a number of comments I got about that post both positive and negative – I think I stopped short of really nailing the issue which is – social media is more than a campaign it a commitment! Email this to a friend?

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Campaign Social Media StumbleUpon Digg 213

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. But before we get started: what exactly is a Wikibrand? I plan on giving a copy to my clients.

Review 142

Review Company Klout Policies 142

Waxing UnLyrical

JANUARY 4, 2011

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Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

FEBRUARY 1, 2011

Are there any outcomes that are standard to organizations across the board? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&#

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Postrank Metrics Tourism WordPress 193

agora pulse

OCTOBER 6, 2020

back in February 2011. Australian social marketing agency The Social Deck helped launch a campaign on behalf of Aboriginal organization Nunkuwarrin Yunti of South Australia, whose younger members are prone to taking up smoking. “By Gear up to help a community or charity this December for a feel-good factor that will benefit everyone.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. You may have heard that TikTok is amazing for its organic reach.

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Questions Banking Insurance HootSuite 104

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

AUGUST 26, 2011

Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field.

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Film Klout Policies Reputation 227